Caithness Map :: Links to Site Map Paying too much for broadband? Move to PlusNet broadband and save£££s. Free setup now available - terms apply. PlusNet broadband.  

 

Report Predicts Growth For Tourism In Caithness and Sutherland

4th December 2010

A report for Highlands and Islands Enterprise says that visitor numbers in Caithness and Sutherland could increase by more than 30% over the next ten years.

The study was carried out for the social and economic development agency to look at current and future leisure and business demand to help accommodation providers in the area plan for growth.

The report presents low and high growth forecasts based on the research undertaken within two categories: hotels; and B&Bs and guesthouses.

The variance in figures takes into account the impact of the decommissioning of Dounreay, the growth of renewables for business tourism, the redevelopment of John o'Groats and the expected increase of domestic and international visitors.

Morag Goodfellow of HIE, commented:"The report highlights the likely hike over the next 18 months around Thurso while the bidding process for the parent body at Dounreay is decided. As you would expect it also says that by 2025 the business generated through Dounreay will fall away - however, the development of the energy sector and activity in the Pentland Firth could have the capacity to replace that business by then.

"The report says we are going to see growth in accommodation demand in the area. Most importantly for providers the report says that to take full advantage of this opportunity we will have to see an increase the number, quality and range of accommodation in the area.

"Visitor experience is vital. Are we offering clean, friendly, quality accommodation, do we have wi-fi, can guests arriving late get something to eat? These are all things that modern day travellers expect and some of the feedback from visitors and included in the report indicates that some establishments have work to do in this area."

With the decommissioning of Dounreay, HIE is working with Highland Council, the Nuclear Decommissioning Authority, business and the community to deliver change in Caithness and North Sutherland. Tourism has been identified as a key sector which can add to the economy.

"HIE wants the numbers of innovative, customer focused tourism facilities we already have to grow and will support ambitious Caithness and North Sutherland businesses to make more of our resources and assets. For those seeking practical help now we are about to deliver a development programme which aims to stimulate, challenge and encourage the area's tourism businesses."

The 'Ambitious for Tourism Caithness and North Sutherland Development Programme' will provide businesses and tourism related enterprises with a series of opportunities to increase knowledge and understanding of the tourism sector through access to: specialist advice; examples of best practice; and sector intelligence, including signposting resources available to help improve business performance.

Full details of the programme are available by contacting Rachel Skene at Highlands and Islands Enterprise.

Read the full report at www.hie.co.uk

 

Related Businesses

 

Related Articles

Study Shows North Coast 500 Route Added £9million Extra SpendingThumbnail for article : Study Shows North Coast 500 Route Added £9million Extra Spending
The North Coast 500 (NC500) tourist route, launched in 2015, has had a positive impact on both visitor numbers and business trade.   This is according to a new report commissioned by Highlands and Islands Enterprise (HIE).  
Hie Infrastrucuture InvestmentsThumbnail for article : Hie Infrastrucuture Investments
Short film highlighting infrastructure investments made across the Highlands and Islands and the impacts these investments are having across the energy sector..  
Highlands And Island Enterprise Appoints Chief ExecutiveThumbnail for article : Highlands And Island Enterprise Appoints Chief Executive
Highlands and Islands Enterprise (HIE) has appointed a new chief executive.  Charlotte Wright, who is currently the agency's Director of Business and Sector Development, has held the role of Interim Chief Executive since the end of August last year.  
Rural Broadband Roll-Out in Highlands and Islands Reaching FurtherThumbnail for article : Rural Broadband Roll-Out in Highlands and Islands Reaching Further
More than 160,000 homes and businesses in the Highlands and Islands are now part of the high speed fibre broadband network, thanks to the Digital Scotland Superfast Broadband (DSSB) roll-out.   Residents in more than 230 Highlands and Islands towns and villages can access the benefits of high speed services following the £146m investment in a next generation broadband network for the region.  
HIE appoints new finance directorThumbnail for article : HIE appoints new finance director
Economic and community development agency, Highlands and Islands Enterprise (HIE) has appointed a new director of finance and corporate services.   Nick Kenton joins HIE on 4 July from NHS Highland.  
HIE appoints new energy directorThumbnail for article : HIE appoints new energy director
Economic and community development agency, Highlands and Islands Enterprise (HIE) has appointed a new director of energy and low carbon.   Audrey MacIver of Alness in Easter Ross starts in the post today (Thursday 1 June).  
HIE reports on year-end resultsThumbnail for article : HIE reports on year-end results
Figures compiled by Highlands and Islands Enterprise (HIE) show that businesses and communities supported by the development agency achieved a strong performance in 2016/17 despite uncertain economic conditions.   Investments by HIE during the year supported businesses and social enterprises across the region to create or retain 1,688 full time equivalent jobs in the region, 169 of these in fragile areas.  
Aquaculture supply chain £1m innovation fund openThumbnail for article : Aquaculture supply chain £1m innovation fund open
Small to medium enterprises (SMEs) working in the aquaculture supply chain in the Highlands and Islands can now apply to a £1 million innovation fund, which has opened for applications.   Announced in March the 30-month pilot programme, Accelerating Aquaculture Innovation (AAI), is led by HIE, and delivered in partnership with Scottish Aquaculture Innovation Centre (SAIC).  
Firms invited to register interest in international aquaculture show
Businesses across Scotland engaged in the aquaculture sector are being encouraged to register their interest in attending a major international trade event in Norway by 21 April.   Highlands and Islands Enterprise (HIE) is leading the Scottish delegation, in partnership with Scottish Development International (SDI), to create the first Scottish Pavilion at the Aqua Nor technology trade exhibition in Trondheim in August.  
Strong Interest From Highland Firms For Research Competition
More than 50 small firms in the Highlands and Islands involved in the life science and technology sector were given the opportunity to compete for a share of £400,000 of Scottish Government funding at an event yesterday (5 April).   Share The local firms have all signalled their interest in a competition run by the Small Business Research Initiative (SBRI) by attending a briefing at the HIE's An Lòchran building on the Inverness Campus in Inverness on Tuesday 4th April 2017.  

[Printer Friendly Version]