Tourism Campaign - Highland Autumn & Winter
18th September 2011
New tourism campaign promotes autumn and winter in the Highlands
Inspiring ideas are part of the national tourism organisation's marketing campaign, Surprise Yourself, which aims to highlight the more surprising aspects of the Highlands to visitors in the coming months.
A new direct mail campaign, created by VisitScotland and in partnership with the Highland Council, will be delivered to around 50,000 households this month, encouraging those who may already be familiar with the Highlands to discover more of what the region has to offer during the autumn and winter months. In addition, the Surprise Yourself campaign is being heavily promoted in VisitScotland's network of information centres across the country.
The glossy, ten-page promotional insert will be part of the national Surprise Yourself campaign and highlights some of the many attractions in the Highlands, including Badcall Bay in Sutherland, the Cromarty Firth, the Isle of Ewe Smokehouse, Strathconnon, Traigh Golf Course, the Highland Wildlife Park, Torridon, Dalwhinnie and skiing in Glencoe.
The direct mail campaign for the Highlands in particular aims to showcase activities such as walking, golfing, mountain biking, kayaking and snowsports, as well as the area's abundance of wildlife and the wealth of local food and drink produce on offer. As well as attracting new visitors to the Highlands, it is also hoped that requests for the VisitScotland visitor guide for the area will lead to repeat visitors.
Scott Armstrong, VisitScotland Regional Director for the Highlands, said: "The Highlands is a fantastic place to visit at any time of the year and we are encouraging more visitors to come this autumn and winter to experience the rich and varied landscape and the array of things to see and do here. The quirky and more unusual facts related to the region are being promoted as part of our national campaign, Surprise Yourself, which has already proved to be very popular."
Chairman of The Highland Council's Planning, Environment and Development Committee, Councillor Ian Ross said: "We are committed to promoting the Highlands as a top year-round destination to visitors from Britain and further afield and I am delighted the Council is supporting this campaign. Working in partnership certainly allows us to maximise the potential of these awareness raising campaigns. Showcasing the wide range of things to do and see over the autumn and winter months will increase visitor numbers at what use to be considered the tail end of the tourism season, and lead to additional spend into the local economy.
For further information go to
www.visitscotland.com/surprise or www.visithighlands.com
A mill at Westerdale, Caithness, North Highland, Scotland
Note - there are two mills at Westerdale and the one in the photo is often quoted mistakenly as Westerdale Mill whereas it is Dale Mill and is associated with the nearby Dale House. The mill has water driven generator and still supplies electricity to storage radiators in the house and has done for many decades.
Last week, The Highland Council issued rent suspension orders (RSO) in relation to a number of properties being operated as unlicensed houses in multiple occupation (HMO). The orders, which have been served on the owners and tenants, mean that the tenants are no longer under any obligation to pay rent to their landlord.
The Leader of The Highland Council Councillor Margaret Davidson welcomed the First Minister's announcement of a Rural Tourism Infrastructure Fund to deliver much needed improvements to tourist infrastructure to support the rising numbers of visitors to the Highlands. This comes the week after figures were published for August which showed Highland visitor attractions were performing 17% higher compared to August last year, a result that is backed by accounts from residents and businesses that the area has been hugely popular with visitors this season.
The Highland Council is ready for winter and prepared to grit council roads as the council's winter maintenance programme starts on 14 October. Trunk roads in Highland are the responsibility of Transport Scotland and their operators Bear Scotland.
Trading Standards are looking for young people to take part in test purchasing exercises. We want to find out which shops are breaking the law by selling age restricted products to young people under 18.
Caithness Civic leader Cllr Willie Mackay (centre) cuts the tape at the opening of the newly refurbished half mile Killimster Moss stretch of the B876 Wick to Thurso road. Looking on are some of the Highland council workers praised for the project which was done on time and within budget.
Caithness Civic Leader Cllr Willie Mackay has welcomed the reopening of the B876 Killimster Moss Road. A stretch of the Caithness Wick to Thurso road at Killimster Moss was refurbished over a four week programme of improvement and reopened on Friday 29 September.
A chance to have your say. Voters are being invited to have their say on a review of polling places throughout the Highland Council area The Council has today (Monday 2 October 2017) launched a consultation over its review of election polling districts and polling places.
The Scottish Government is allocating £1 million to improve school libraries over the next three years. Launched today by the Deputy First Minister, the School Library Improvement Fund will be open for education authorities to apply for funding on behalf of school libraries in their area.
The Scrutiny Lead for The Highland Council, Cllr Matthew Reiss responded to the decisions made today by the Scottish Police Authority (SPA) at their meeting in Inverness. He said: "We are naturally deeply disappointed by the decisions today to close the Inverness Control Room and to spread the National Database Enquiry Unit between Inverness and Govan.
The by-election for a councillor to represent the Tain and Easter Ross Ward on The Highland Council has been won by Alasdair Rhind (Independent) who was one of six candidates who contested the vacancy. The bi-election was brought about by the resignation of Jamie Stone following his success in the Westminster elections He joins Councillors Fiona Robertson (Independent) and Derek Louden (SNP) in representing Ward 7 on The Highland Council.
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