Marketing Advice 'Paves' The Way
9th September 2002
A new marketing campaign aimed at promoting Caithness flagstone as a paving material in English towns and cities is getting underway thanks to Caithness and Sutherland Enterprise (CASE).
Caithness-based A & D Sutherland Ltd have won many high profile contracts in Scotland including the Royal Mile in Edinburgh and Glasgow's Buchanan Street, but jobs south of the border have been few and far between in recent years.
With help from CASE's HIE-Marks advisor, Robin Paterson, a direct mail campaign targeting every landscape architect in England and relevant personnel in English local authorities is being prepared and will be rolled out this autumn.
Robin said: "It is essential that the promotional material succeeds in attracting the attention of its target audience through good copy and excellent graphic design. It is also essential that we provide a variety of opportunities for the recipient to contact the staff of A & D Sutherland for further information on the product.
"In short, we are trying to develop a relationship between the potential customer and A & D Sutherland because this is at the heart of good marketing and every successful business."
Commenting on the assistance they have received from CASE, Alexander Sutherland, director of A & D Sutherland, said: "The unique durable and aesthetic qualities of Caithness Flagstone have for centuries been a popular paving material in Scotland. Understandably I was delighted when Robin Paterson offered to help the business do something to address our problem with the market in England.
"Many local authorities and landscape architects in England, responsible for deciding on what materials to use in their plans, have either forgotten or are unaware of the stone's natural beauty and the fact that Caithness Flagstone will not become worn out in a matter of years unlike many other natural stone products.
Carroll Buxton, chief executive at CASE said: "It is gratifying that CASE is recognised not only for the financial help that we can offer but also for our expert guidance.
"The advice offered by CASE's Business Information Source officer, e-commerce advisors, business counsellors as well as the HIE-Marks advisor is free and is therefore a real asset that should be accessed by every business in the Caithness and Sutherland area."
The North Coast 500 (NC500) tourist route, launched in 2015, has had a positive impact on both visitor numbers and business trade. This is according to a new report commissioned by Highlands and Islands Enterprise (HIE).
Short film highlighting infrastructure investments made across the Highlands and Islands and the impacts these investments are having across the energy sector..
Highlands and Islands Enterprise (HIE) has appointed a new chief executive. Charlotte Wright, who is currently the agency's Director of Business and Sector Development, has held the role of Interim Chief Executive since the end of August last year.
More than 160,000 homes and businesses in the Highlands and Islands are now part of the high speed fibre broadband network, thanks to the Digital Scotland Superfast Broadband (DSSB) roll-out. Residents in more than 230 Highlands and Islands towns and villages can access the benefits of high speed services following the £146m investment in a next generation broadband network for the region.
Economic and community development agency, Highlands and Islands Enterprise (HIE) has appointed a new director of finance and corporate services. Nick Kenton joins HIE on 4 July from NHS Highland.
Economic and community development agency, Highlands and Islands Enterprise (HIE) has appointed a new director of energy and low carbon. Audrey MacIver of Alness in Easter Ross starts in the post today (Thursday 1 June).
Figures compiled by Highlands and Islands Enterprise (HIE) show that businesses and communities supported by the development agency achieved a strong performance in 2016/17 despite uncertain economic conditions. Investments by HIE during the year supported businesses and social enterprises across the region to create or retain 1,688 full time equivalent jobs in the region, 169 of these in fragile areas.
Small to medium enterprises (SMEs) working in the aquaculture supply chain in the Highlands and Islands can now apply to a £1 million innovation fund, which has opened for applications. Announced in March the 30-month pilot programme, Accelerating Aquaculture Innovation (AAI), is led by HIE, and delivered in partnership with Scottish Aquaculture Innovation Centre (SAIC).
Businesses across Scotland engaged in the aquaculture sector are being encouraged to register their interest in attending a major international trade event in Norway by 21 April. Highlands and Islands Enterprise (HIE) is leading the Scottish delegation, in partnership with Scottish Development International (SDI), to create the first Scottish Pavilion at the Aqua Nor technology trade exhibition in Trondheim in August.
More than 50 small firms in the Highlands and Islands involved in the life science and technology sector were given the opportunity to compete for a share of £400,000 of Scottish Government funding at an event yesterday (5 April). Share The local firms have all signalled their interest in a competition run by the Small Business Research Initiative (SBRI) by attending a briefing at the HIE's An Lòchran building on the Inverness Campus in Inverness on Tuesday 4th April 2017.
[Printer Friendly Version]