Workshops to capitalise on potential £2.4 billion from Scottish ancestral tourism
7th November 2013
Scottish tourism businesses, community groups and social enterprises are being encouraged to tap into ancestral tourism opportunities.
A series of Ancestral Tourism workshops are being held across Scotland throughout November in the run up to 2014, when Scotland welcomes the world for Homecoming, the Ryder Cup and Glasgow 2014 Commonwealth Games.
Across the Highlands and Islands, workshops are to be held in Inverness, Kilmartin, Stornoway, Elgin and Shetland. Businesses, social enterprises and community groups interested in making the most of what could be year-round opportunities are being encouraged to attend.
Ancestral tourism in Scotland has the potential to grow significantly in the next five years, from the current 800,000 visitors per year to 4.3 million visitors.
According to research by VisitScotland, some 10 million people with Scottish roots are interested in finding out more about their ancestry, with around two-fifths planning to visit Scotland in the next two years. Based on these figures, the opportunity to capitalise on these visitors is estimated at £2.4 billion in additional revenue.
Research shows that ancestral tourists spend significantly more per day than the average tourist to Scotland, they stay longer than other visitors (average of 10 nights compared to 4.5 nights for all visits to Scotland), visit throughout the year and often visit places that traditionally have little tourist trade outside of the usual tourist centres. Ancestral tourists from all countries are highly likely to make return visits to Scotland (92%) and to recommend Scotland as a destination to family and friends (97%).
Audrey Maclennan, Senior Tourism Manager at Highlands and Islands Enterprise, commented: “These workshops will look at the opportunities that ancestral tourism can offer our businesses and groups while also identifying national and local resources to enhance the experience of visitors.
“There are an increasing number of people looking to trace their roots and visit the land of their forefathers. This is a growing opportunity not just for businesses but community groups and social enterprises which may have specific local expertise. As well as gaining practical hints and tips, attendees will have assistance in producing an action plan to target opportunities and be provided with the comprehensive Tourism Intelligence Scotland Ancestral Guide.”
The guide is also available to businesses by registering at www.tourism-intelligence.co.uk.
Workshop dates and locations
12 November – Glasgow
14 November – Inverness
14 November – Perth
15 November – Aberdeen
19 November – Kilmartin
19 November – Stornoway
26 November – Elgin
27 November – Helmsdale
27 November – Shetland
Dates and venue may be subject to change. For further workshop information and venues, please visit www.tourism-intelligence.co.uk/newsevents/events
Tourism Intelligence Scotland is a joint venture developed by Scottish Enterprise, Highlands and Islands Enterprise, VisitScotland and the Scottish Tourism Alliance, in partnership with the tourism industry, to stimulate growth and innovation in tourism.
Highlands and Islands Enterprise (HIE) has appointed a new director of business and sector development. Originally from County Durham, David Oxley joined the organisation in 2004 as head of operations in Lochaber before moving to Forres with his wife and son in 2011 to take up the role of area manager in Moray.
The development of Inverness Campus moves another step forward with tenders being invited to build a second life science building. Highlands and Islands Enterprise (HIE) is leading on the development of the campus.
Aerospace and defence sector opportunities in the region highlighted at event Businesses in the Highlands and Islands are being invited to a free workshop to find out how the region can benefit from opportunities in the aerospace, defence, security and space industries. It will be held in at An LÃ²chran, Inverness Campus on Tuesday 26 September 2017 The event is organised by Highlands and Islands Enterprise (HIE) and ADS Scotland which is the Scottish branch of the aerospace, defence, security and space industry trade organisation, ADS.
Over 250 community leaders from across Scotland will meet in Aviemore today and tomorrow (21-22 September) at a national conference to look at the impact and future role of community-led development on Scotland's social and economic fortunes. The event, hosted by Highlands and Islands Enterprise (HIE) and supported by the Scottish Government, brings together community groups, academia and experts to discuss the vital contribution communities make to Scotland and consider how to support their continuing and increasing ambitions.
Wave Energy Scotland (WES) has just announced over Â£660K of funding for 13 new projects aiming to develop innovative control systems for wave energy converters. This initiative brings together control systems specialists from mature sectors such as aerospace and oil and gas, to work with Scottish technology developers in addressing the challenges of controlling and integrating Wave Energy Converter (WEC) systems and their components.
Highlands and Islands Enterprise is offering its clients across the region support to protect themselves from cyber attacks, by launching the Cyber Strong business project. Co-inciding with Digital Leaders Cyber Resilience Week (11-15 September 2017), the agency is launching a programme to help local businesses and social enterprises achieve national Cyber Essentials accreditation.
Food and drink businesses looking to grow through innovation are encouraged to register for a free workshop which takes place in Inverness on 31 August. The event will focus on the new â€˜Make Innovation Happen' service which provides a single access point for all innovation support to the Scottish food and drink industry.
Twenty-three Scottish companies are travelling to Norway this week to highlight the country's expertise at the world's largest aquaculture technology exhibition. Aqua Nor 2017 gets under way in Trondheim on Tuesday (15 August 2017), and runs until Friday (18 August 2017).
The successful North Coast 500 tourist route will need strong co-ordinated support from the public sector to ensure its long term sustainability. Experiences of the initiative should also be shared with groups around the country looking to develop similar projects.
The North Coast 500 (NC500) tourist route, launched in 2015, has had a positive impact on both visitor numbers and business trade. This is according to a new report commissioned by Highlands and Islands Enterprise (HIE).
[Printer Friendly Version]