Caithness Map :: Links to Site Map Paying too much for broadband? Move to PlusNet broadband and save£££s. Free setup now available - terms apply. PlusNet broadband.  

 

Work of local group to promote the North Highlands as a top tourism destination

19th November 2013

At yesterday’s (Monday 18 November 2014) Caithness and Sutherland Area Committee, members heard about the work been done by the North Highland Initiative to develop tourism in the Area with Tom Campbell, Chief Executive outlining some of the exciting destination development projects planned over the next 12 months.

The North Highland Initiative (NHI) was launched in August 2005 to promote and develop the economy and to support the rural communities of the North Highlands bringing together the farming community, local businesses and the tourism industry to try to address some of the challenges facing rural communities in the far north of Scotland by creating a powerful regional identity for the area through marketing.

During his presentation Tom Campbell highlighted that in the last 6 months over 3 million people had been reached by the Initiative’s activities which have included attending the Royal Highland Show, launching the Wild North campaign and the 17 events that were run in Caithness and Sutherland as part of the Wild Flower Europe project. He said: “We are focussed on our message that the North Highlands is an incredible part of the UK to visit and we see our role very much as helping communities to develop destinations that tourists will want to visit.”

Tourism is identified as one of Scotland’s key growth sectors and is one of the most important industries for the Highlands with 2012 figures showing tourism to be worth £90m to the Caithness and Sutherland Economy.

Leader of the Caithness and Sutherland Area Committee, Councillor Deirdre Mackay welcomed the chance to hear more about the work of the North Highland Initiative and is delighted the council has entered into a service level agreement that sees £10,000 of funding be given by the Council to help the group to deliver a range of activities and special promotions to market the North Highlands as a must visit destination.

She said: “I’m delighted to see that this industry led group are taking the lead across the North Highlands and the Council has been able to support them. This ties in very nicely with The Highland Council’s Programme commitment to maximise the tourism potential of the Highland by working to ensure effective support is given to communities so promote our unique Highland identities and to help open up new tourism opportunities.

“Next year is an extremely important year for tourism in Scotland with major international events including the Commonwealth Games and the Ryder Cup as well as lots of Homecoming events taking place so we need to ensure local tourism businesses and organisations tap into this huge potential. From what I have heard today the North Highland Initiative have the drive, energy and creativity to do this and we look forward working closely with them to support their efforts in promoting the area as a top tourism destination.”

 

Related Businesses

 

Related Articles

15/12/2017
Commission On Highland Democracy Report LaunchedThumbnail for article : Commission On Highland Democracy Report Launched
The Commission on Highland Democracy has this week launched its report at the meeting of The Highland Council.   The Commission, which was supported in its work by The Highland Council, but is independent, has produced a comprehensive analysis of the state of democratic participation in Highland.  
15/12/2017
Highland Council winter road condition and school closure report for Friday, 15 December 2017
Maps of the Council's gritting routes by priority and policy are available online at www.highland.gov.uk/gritting The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time.  It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.  
14/12/2017
Highland Council discusses education governance
Highland Councillors considered Scottish Government's proposals for changes to the management of schools at today's meeting of the Council.   The Scottish Government is proposing new legislation on education, which would include a Headteachers Charter, placing even more responsibility and accountability for the running of schools on Headteachers, with other responsibilities passing to a new collaborative organisation covering Aberdeen, Aberdeenshire, Moray, Shetland, Orkney, Western Isles, Argyll and Bute as well as Highland.  
14/12/2017
Highland Council winter road condition and school closure report for Thursday 14 December 2017
Maps of the Council's gritting routes by priority and policy are available online at www.highland.gov.uk/gritting The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time.  It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.  
14/12/2017
Council to make a case for national energy company to be based in Highland
The Highland Council today welcomed the proposal by the Scottish Government to establish a national not-for-profit energy company and agreed to make a case for the proposed company to be based in the Highlands.  The motion, put forward by Cllr Richard Laird and Cllr Iain Cockburn, sets out the belief that Highland customers do not always experience the benefits of the energy produced in our communities and therefore proposes that the Council engage with the Scottish Government to make the case for the energy company to be based in the Highlands, where much of the energy is produced, and bringing jobs and benefits to the region.  
14/12/2017
Highland Council To Set Up Tourism Working Group
The Highland Council has agreed to set up a tourism working group to take a strategic overview and set priorities to support the success and growth of tourism in the Highlands.   The Council has also agreed to identify financial support that allows EventScotland and their partners to bid for future major International events to be hosted in Highland.  
14/12/2017
Highland Council response to extreme weather
The Highland Council is reassuring people in the region that since Storm Caroline and the arrival of winter weather to the region, the Council's Community Services has been deploying all of its available resources to tackle the condition of Highland Council pavements and roads.   The Council's gritting fleet includes 105 gritters, 42 footpath tractors and over 200 staff providing winter maintenance services.  
14/12/2017
Highland Council Indicates Severe Cuts In 2018/19 Budget
Budget update Council will today consider a potential budget gap of £33.5 million in the next financial year in 2018-19.   It will take several days to achieve clarification of the precise settlement to The Highland Council following the Scottish Government's draft budget announcement.  
13/12/2017
Highland Council winter road condition and school closure report for Wednesday, 13 December 2017
Maps of the Council's gritting routes by priority and policy are available online at www.highland.gov.uk/gritting .   The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time.  
8/12/2017
Council's Winter services in action
With Storm Caroline hitting the Highlands yesterday, today's heavy snowfall and the forecast for a drop in temperatures over the next 48 hours, the Highland Council's crews and winter vehicles have been busy in action.   The fleet includes 105 gritters, 42 footpath tractors and over the coming months 200 plus staff will be providing winter maintenance services.  

[Printer Friendly Version]