BBC SHOWCASES NORTH HIGHLAND PRODUCTS
19th March 2007
The prestigious BBC Radio 4 Food Programme paid a visit recently to Caithness, resulting in a 30 minute broadcast last weekend (March11) applauding the success of the Mey Selections brand and its parent company, North Highland Products.
Sheila Dillon, the presenter of the programme, spent some time in the area visiting, amongst others, Mey Selections beef and lamb producers.
Caithness farmer, Danny Miller, the Chairman of North Highland Products, was asked to explain just what were the benefits of the Mey Selections brand, both to beef and lamb producers and the great discerning British public.
"The quality of our products, all of which emanate from the North Highlands, are consistently high, all of the time. When a consumer in London, Leeds or Oxford buys a Mey Selections product he or she is buying a promise of the North Highlands' good value," he explained.
Danny also commented on the benefits to farmers in the area. "North Highland Products was established to gain a premium for farmers and food producers by successful branding. We in the North have all the key attributes necessary for a strong and successful brand and Mey Selections has succeeded in capturing these and firing the imagination of the consumer."
Judith Batchelar, Director of Sainsburys Brand was also interviewed by the BBC and she said that, "Mey Selections provided the quality products that Sainsburys customers were looking for."
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