Caithness Map :: Links to Site Map Paying too much for broadband? Move to PlusNet broadband and save£££s. Free setup now available - terms apply. PlusNet broadband.  

 

Mey Selections Now In Seven New Ready Meals For Sainsbury's

26th October 2007

Photograph of Mey Selections Now In Seven New Ready Meals For Sainsbury's

Mey Selections farmers are pioneering a new approach to own label ready meals with Sainsburys. North Highland Products, in partnership with Sainsbury's has launched a quality range of new ready meals as part of the retailer's Taste the difference range.

Pictured above is Danny Miller, Chairman of North Highland Products, enjoying his Beef Stroganoff with Rice, one of the new ready meals. In between appreciative mouthfuls, Danny explained: "With our meat processor Dunbia, we have developed seven tasty recipes, all of which use Mey Selections Scottish Beef from the North Highlands."

"The fact that they use Mey Selections Scottish beef is clearly mentioned on all the packs and we are very proud to have our logo and website displayed to the thousands of customers who will see the products in over 400 of the supermarket's stores throughout the country."

Mr Miller continued, "To the best of my knowledge, this is the first time any supermarket has put the supplier's name and logo on the consumer packaging of an own label product. Sainsburys is showing consumers the source of the premium ingredients in its Taste the difference ready meals, by highlighting in this instance, Mey Selections
beef."

Judith Batchelar, Sainsbury's brand director, explained the company's strategy of using "signature" ingredients to bring the quality of the product to the attention of shoppers looking for premium products. "We have products which are unique to us and which we're proud of," she added.

The Chairman explained that, "As with all Mey Selections products, we will ensure, that the farmers who provided the beef for these products will receive a premium for their cattle, as we remain committed to supporting the people and businesses of the North Highlands. The launch of these products now means that our demand for cattle from the North Highlands will increase by 30% this winter."

The new products in the Mey Selections range include: Beef in Ale and Dumpling, Taste the difference Chilli with Coriander Rice, Taste the difference Beef Stroganoff, Taste the difference Beef Stroganoff With Rice, Taste the difference Slow Cooked Beef Bourguignon, Taste the difference Beef Lasagne 900g and 400 and Taste the difference Slow Cooked Shin Of Beef.

 

Related Businesses

 

Related Articles

Major Children's Food Festival Announced for June 2015
A brand new children's food festival will take place in the North Highlands in the summer of 2015 it has been announced.   Created and organised by the North Highland Initiative (NHI) in partnership with Scotland Food & Drink, the festival will take place from 5 and 6 June 2015 and aims to highlight the importance of local food production, how to make great cuisine and good food choices and the variety of career opportunities in food production and service.  
Mey Selections Meat Goes To Europe In New Deal
Croft-reared Highland beef and lamb served at the royal wedding reception of Prince William and Kate Middleton is now available nationwide and even across Europe, thanks to a brand new partnership between Mey Selections and Campbells Prime Meat Ltd.   Eight Mey Selections cuts of beef are now available for sale direct to the public on Campbells Website and can be delivered fresh across the UK and Europe.  
Mey Market First Day Success
After all the months of planning, wondering if the idea would work, and waiting for stallholders to come forward, it was a great boost yesterday to see so many locals and visitors coming in to see us.  We already have a waiting list of potential stallholders but we are fully booked for the whole season at the present time.  
The North Highland Initiative announces new Chairman
David Whiteford has been appointed as the new Chairman of The Prince's North Highland Initiative.  Mr Whiteford will take up the position on 1st June 2009.  
North Highlands Premier Brand Hosted Premier London ChefsThumbnail for article : North Highlands Premier Brand Hosted Premier London Chefs
Organised and hosted by Mey Selections, and with the support of Highlands and Islands Enterprise, a group of ten top London chefs have, over the past few days, experienced for themselves just what it is about the North Highlands that produces award winning food and drink.   Philip Corrick, Head Chef of the Royal Automobile Club, commented, "I am certain I speak for the rest of the group when I say that the North Highlands is unique in the UK in being able to deliver time after time, such a variety of quality produce - be it beef, lamb, mutton, seafood, cheese or bakery products, and much more." "The winning combination of the unspoilt environment together with the care and traditional skills employed by the region's fine food producers creates wonderful ingredients and products which consistently deliver on taste and performance.  
Mey Selections - First To Put Carbon Labels On ProductsThumbnail for article : Mey Selections - First To Put Carbon Labels On Products
Mey Selections becomes first Scottish consumer goods company to put carbon labels on products Mey Selections, the Caithness based food brand, is the first consumer goods company in Scotland to be certified with the Carbon Trust's Carbon Reduction Label.  Mey Selections Luxury Shortbread and two Honey products will carry the Carbon Reduction Label in stores from 1 May, demonstrating the company's work to measure and, crucially, its commitment to reduce its carbon footprint over the next two years.  
Barrogill Races Ahead With The KandaharThumbnail for article : Barrogill Races Ahead With The Kandahar
The Kandahar Club races each year in Switzerland at the world famous Murren Inferno downhill ski race - the longest downhill race in the world.  This year the North Highland's Mey Selections Barrogill has sponsored the Hulse-Palmer Cup which is awarded to the three Kandahar teams with the best improved times in the Inferno race, and to the member of the Club with the best individual performance.  
MEY SELECTIONS WINS BBC AWARD
Mey Selections won the Best Retail Initiative award last week at the NEC in Birmingham.  The award, given by Radio 4's food and farming programme is seen as the Oscar of the food and farming world and it acknowledges Mey Selections outstanding achievement with customers on a national scale.  
Mey Selections Presents Royal Tweed To Duke and Duchess Of Rothesay
The Mey Selections brand has now been enhanced by a special range of tweeds designed and manufactured by world leading textiles and cashmere producers, Johnstons of Elgin, and developed in conjunction with HRH The Prince Charles, Duke of Rothesay.   Mey Selections Castle of Mey Estate Tweed was launched at the new Johnstons 1.5million Heritage Centre yesterday where it was received by TRH The Duke and Duchess of Rothesay during their visit where they viewed the weaving of the tweed in one of the only traditional mills left in the country.  
Mey Selections Naturally Showcased With The BestThumbnail for article : Mey Selections Naturally Showcased With The Best
A range of Mey Selections fine food products is now available in Aviemore Highland Shopping, Scotland's latest luxury shopping complex, to be found at the Macdonald Aviemore Highland Resort.   Tracy Waters, Business Development Manager for Mey Selections commented: "It is really exciting to be involved with such a visionary retail experience, which has succeeded in gathering together the top quality Scottish brands.  

[Printer Friendly Version]