New Brand For Highlands And Islands Renewable Energy Sector
21st February 2006
A new brand to represent the renewable energy sector of the Highlands and Islands of Scotland was launched on Tuesday 21st Feb 2006 at an event organised by theHighland Renewable Energy Group (HiREG) in Inverness.
The HI-energy brand identity has been designed for all those involved with the renewable energy sector to use in order to raise and reinforce awareness of the region and its aspiration to be a leading centre of excellence.
Highlands and Islands Enterprise (HIE) has worked with branding consultant Jean Ramsay Smith to manage the development of the brand, which was designed by Tayburn. The brand essence centres around three aspects: dynamism, resourcefulness and diversity.
The brand was created following widespread consultation of stakeholders, including local authorities, industry groupings, community energy representatives UHI and local renewable energy forums, who have been involved in the various stages throughout the process.
Jean Ramsay Smith said: "The development of the renewable energy sector offers significant opportunities to build on the region's extensive natural resources. In recognition of this and the need to work together to grow the sector and raise the profile of the Highlands and Islands we have developed a new brand identity that captures our unique position and personality and helps us achieve our ambitions for the future.
"By co-ordinating our marketing and communication messages and speaking with a single voice, we have the potential to create a much bigger impact within a competitive marketplace and we can make sure that the area is recognised and understood as a dynamic region determined to be at the forefront of the UK renewable energy sector."
Any individual company, organisation or community group within the Highlands and Islands, regardless of size, can use the new brand identity free of charge. It is simple and versatile and can be used to enhance an organisation's own marketing materials and help them to be seen as part of the Highlands and Islands renewable energy success story.
Related Businesses
Related Articles
A programme of remedial works to bring Scotland's only funicular railway back into service at Cairngorm Mountain is entering a new phase during week beginning Monday 15 April. With the snowsports season now over, multiple teams from contractor Balfour Beatty, appointed by Cairngorm Estate owner Highlands and Islands Enterprise (HIE), are set to be deployed on the mountainside.
The five-year agreement between Scotland's Rural College (SRUC) and Highlands and Islands Enterprise (HIE) will also play a major role in contributing to regional economic growth. The signing of the agreement, by Professor Wayne Powell, Principal and Chief Executive of SRUC, and HIE Chief Executive Stuart Black, follows the official opening of SRUC's Rural and Veterinary Innovation Centre (RAVIC), a valued addition to SRUC’s School of Veterinary Medicine, in Inverness by HRH the Princess Royal.
Deerness Distillery Ltd has secured £246,000 from Highlands and Islands Enterprise (HIE) for the £820,000 development. Construction is underway at the distillery, which was founded by husband-and-wife team Stuart and Adelle Brown.
The Co-Chairs of the Inverness Castle Delivery Group, Fergus Ewing MSP and Cllr Ian Brown, are delighted to announce the award of £30,000 from Highlands and Islands Enterprise (HIE) in support of framing the 57 panels that will form the Tapestry of the Highlands and Islands. This financial commitment from HIE has contributed significantly to the preservation of the 57 panels created by communities across the Highlands and Islands, of which 32 will be included in the first exhibition as part of the Inverness Castle Experience.
Sumitomo Electric UK Power Cables Ltd plans to establish major operations in the region, supplying high voltage cables to the growing offshore wind energy sector. A funding package has been agreed to secure an estimated £350m in inward investment for Scotland, based in the Highlands.
As part of the study, businesses, community groups and social enterprises with future land or property plans are encouraged to complete a short survey by 22 March 2024. Whether it's interest in land for sale or space to lease, HIE is keen to hear from organisations already based in the region as well as from those that are considering locating a business to the area.
L&M Engineering has secured a grant of £58,914 from Highlands and Islands Enterprise (HIE) for the development, which is set to boost business turnover by £1.2m and create two jobs over the next three years. The company is diversifying its operations to cater for additional aquaculture markets.
Most businesses in the Highlands and Islands consider their links with the local community as either equal to or more important than their profitable growth. This is one of the key findings of the most recent rural business survey commissioned by Highlands and Islands Enterprise (HIE) in partnership with South of Scotland Enterprise (SOSE).
Dynamic business support programme, IMPACT30, is aimed at nurturing and empowering the next generation of innovative leaders. The fully funded programme is for people aged under 35 in a young enterprise and in a key decision-making role.
A project to increase electricity supply and reduce emissions on a west coast island has been awarded more than £25,000 by HIE. The HIE funding is being used to replace and upgrade high voltage transformers and other associated equipment to enable a major upgrade of the renewable energy supply on the Isle of Muck.