Caithness Map :: Links to Site Map Great value Unlimited Broadband from an award winning provider  

 

Marketing Advice 'Paves' The Way

9th September 2002

Photograph of Marketing Advice 'Paves' The Way

A new marketing campaign aimed at promoting Caithness flagstone as a paving material in English towns and cities is getting underway thanks to Caithness and Sutherland Enterprise (CASE).

Caithness-based A & D Sutherland Ltd have won many high profile contracts in Scotland including the Royal Mile in Edinburgh and Glasgow's Buchanan Street, but jobs south of the border have been few and far between in recent years.
With help from CASE's HIE-Marks advisor, Robin Paterson, a direct mail campaign targeting every landscape architect in England and relevant personnel in English local authorities is being prepared and will be rolled out this autumn.

Robin said: "It is essential that the promotional material succeeds in attracting the attention of its target audience through good copy and excellent graphic design. It is also essential that we provide a variety of opportunities for the recipient to contact the staff of A & D Sutherland for further information on the product.

"In short, we are trying to develop a relationship between the potential customer and A & D Sutherland because this is at the heart of good marketing and every successful business."

Commenting on the assistance they have received from CASE, Alexander Sutherland, director of A & D Sutherland, said: "The unique durable and aesthetic qualities of Caithness Flagstone have for centuries been a popular paving material in Scotland. Understandably I was delighted when Robin Paterson offered to help the business do something to address our problem with the market in England.

"Many local authorities and landscape architects in England, responsible for deciding on what materials to use in their plans, have either forgotten or are unaware of the stone's natural beauty and the fact that Caithness Flagstone will not become worn out in a matter of years unlike many other natural stone products.

Carroll Buxton, chief executive at CASE said: "It is gratifying that CASE is recognised not only for the financial help that we can offer but also for our expert guidance.

"The advice offered by CASE's Business Information Source officer, e-commerce advisors, business counsellors as well as the HIE-Marks advisor is free and is therefore a real asset that should be accessed by every business in the Caithness and Sutherland area."

 

Related Businesses

 

Related Articles

26/1/2018
Norscot In Line For National Innovation AwardThumbnail for article : Norscot In Line For National Innovation Award
A kit home and window manufacturer with operations in Caithness and Inverness has been shortlisted for a national award for innovation.   Norscot is one of three finalists in the Scottish Knowledge Exchange Awards 2018 Innovation of the Year category, after developing a system for clients to view their new homes on site virtually before building work starts.  
HIE Invests In Ambitious Shetland Engineering Firm
A Shetland boat building and engineering company has increased its workforce and is set to expand internationally as orders for workboats grow.   Six new jobs have already been created at Malakoff Ltd after opening a new site earlier this year at Greenhead Base in Lerwick.  
£60 Million Fund Open For Low Carbon Projects
A £60m fund to keep Scotland at the forefront of low carbon innovation is now open for applications.   The Low Carbon Infrastructure Transition Programme (LCITP) will fund large scale projects which support the ambitions of the Scottish Government's new Scotland's Energy Strategy, which was published in December 2017.  
Jobs Created In Orkney As Software Development Company Expands
A global software development business with its technology hub based in Orkney is moving to larger premises.   Kyloe is set to double its staff in the next few years and has secured £191,250 investment from Highlands and Islands Enterprise (HIE) to help it move to a more suitable premises.  
Call to Food and Drink and Tourism businesses to feed into new strategy
Recent VisitScotland figures have highlighted that 62%* of holidaymakers to Scotland said trying locally sourced food and drink is an important part of their visit.   Share In a bid to capitalise on the benefits of a close relationship between food and drink producers and the tourism sector, a range of industry representatives and public agencies are working together to develop a new strategy - the ‘National Framework to Grow Food Tourism'.  
Highlands And Islands Datafest18
A special week long programme is being held in the Highlands and Islands de-mystifying the ways data can be used to change lives, deliver better services and grow business.   Share Highlands and Islands Enterprise (HIE) is co-ordinating a local Fringe programme as part of the Scottish DataFest18 festival, organised by The Data Lab.  
Auchrannie Completes Transfer Of Ownership To Employees
Luxury resort Auchrannie has completed its transition to become Scotland's latest employee-owned business, with 160 members of staff becoming owners.   Share Located in Brodick on the Isle of Arran, Auchrannie is an award-winning resort comprising two 4-star hotels, thirty 5-star self-catering lodges, two leisure clubs, three individually branded restaurants, a children’s Playbarn, an ASPA spa and Arran Adventure outdoor company.  
Is Cyber Security Part Of Your Business Plan?Thumbnail for article : Is Cyber Security Part Of Your Business Plan?
The increasing use of digital services in a connected world brings an increasing threat of cyberattack.  The Internet that connects systems doesn't discriminate between the type of traffic it allows on the network, it is our responsibility to manage this when we connect to and use the Internet by recognising and reducing the risk as appropriate.  
£16m Highland Innovation Boost
A new £16 million initiative is to be launched in the Highlands to boost innovation.   The Northern Innovation Hub (NIH) will focus on four key industry sectors.  
Island Music Studio Aims To Attract Global StarsThumbnail for article : Island Music Studio Aims To Attract Global Stars
A new residential music studio in the Outer Hebrides is set to capitalise on its scenic location and high-end technology to attract both UK and international recording artists.   Black Bay Studio has opened for business on the island of Great Bernera just off the west coast of the Isle of Lewis.  

[Printer Friendly Version]