Social Media Workshops for Local Food and Drink Businesses
1st February 2015
Early in February the first two in a series of workshops specifically for anyone working in the local food and drink sector will take place to highlight how social media can be best used to increase profit, support other local businesses and promote the area.
The workshops follow on from the project The Highland Council ran last year across the Highlands to investigate the potential and appetite for developing an industry-led local food and drink network that could co-ordinate and drive future activities to support the local food and drink sector in the region. The sessions will feature case studies, provide lots of step by step practical advice on how to make Facebook, Twitter and LinkedIn work better for businesses, networking opportunities and the chance to share best practice.
The first workshop takes place on Monday 2nd February at the Duisdale House Hotel, Sleat, Isle of Skye and on Thursday 5 February Mackays Hotel in Wick will host the Caithness workshop. Both events are free and will run from 11am to 3pm.
The morning sessions will look at how to improve the financial performance of your business using local produce. Simple spreadsheets will be used to plan and compare menus and investigate the impact of cooking with locally sourced ingredients on costs and profits.
After lunch, Rene Looper of Tuminds Social Media will guide delegates through the process of minimising time spent on social media whilst getting maximum benefit from it.
The Council has been successful in a bid to the Think Local Community Food Fund to develop a web based directory of local food and drink producers and suppliers and run eight "Lunch and Learn" events throughout the Highlands.
Councillor George Farlow, Vice Chair of The Highland Council's Planning, Development and Infrastructure Committee and a keen promoter of the local food and drink sector said: "These workshops are ideal for people who are aware of or may well use Facebook and Twitter for their business but are not quite sure how to connect with potential customers or how to boost sales from social media. Featuring case studies of food and drink businesses the workshops have been specially designed to give people coming along more knowledge and confidence on how to use social media for their business so I really would encourage local producers and buyers to book their place and come along."
All the workshops are free but places are limited and must be booked in advance by telephoning 07927055397.
Similar workshop events will take place during February and March in Fort William, Inverness, Fort Augustus, Fortrose, Aviemore and Torridon, Wester Ross.
Leader of the Highland Council, Margaret Davidson has moved to reassure communities about forthcoming budget decisions. She said: "No decisions will be made until the Council meets on 15 February.
At Highland Council work has been ongoing for some months to prepare a Revenue and Capital Budget for 2018/19 and beyond, with the anticipation of a significant cut to available funds. The Scottish Government's proposed grant settlement was announced on 14 December 2017.
Around £3 million of funding has been agreed for a ground-breaking Highland project that could transform the lives of people with complex health needs as part of the Inverness and Highland City Region Deal. The business case for the ‘FitHome' assisted living project was approved in November last year with £3m funding from the Scottish Government.
An article in the Press and Journal today 9th January 2018 highlights the cuts in staffing levels across Scottish councils with Highland being one of the highest. In 2009 Highland had 9953 Full-time Equivalent Staff and in 2017 it had dropped by 21% to 7838.
Highland Council Trading Standards team has recently seen an increase in scams targeting Highland businesses. The most common scams reported by businesses relate to marketing and publishing but other frauds such as those involving demands for payment for unsolicited goods sent to businesses (such as ink cartridges which were never ordered) are also on the rise.
Cognitive improvements to be included in Blue Badge scheme The disabled person's parking badge pilot, which was launched in April 2016, has been made permanent by the Scottish Government. The eligibility criteria were revised and extended under a pilot to allow carers and relatives of people who pose a risk to themselves or others in traffic to apply for a disabled person's parking badge, provided they meet the criteria.
People looking to pick up a New Year bargain in the sales on the internet, by mail order or on the high street are being encouraged by The Highland Council's Trading Standards team to be aware of their consumer rights and to stay safe online from scams and fake websites that try to dupe inexperienced online shoppers trying to buy a bargain. Consumers have extra protection when they shop online.
The British Hospitality Association secured a major victory today (21 December2017) as the Scottish Government confirmed that any plans for a ‘tourist tax' in Edinburgh - or any other Scottish cities - are firmly off the table. The BHA has been campaigning consistently for over six years against the implementation of any such additional and uncompetitive tax and is delighted that the Scottish Government has recognised our reservations.
Chief Executive of The Highland Council, Steve Barron said: "The Council is continuing to do all it can to support employees who lost their jobs following the change in contract for the processing of recycled waste. Evanton-based William Munro Construction laid off the staff after Highland Council transferred a recycling contract.
The Highland Council has successfully prosecuted a food business after discovering unsafe hygiene practices in the transportation of food. An investigation by officers of the Council's Environmental Health Team discovered that N E Meats Ltd of Newcastle had been transporting and delivering foods from the North of England to the Highlands without any temperature control measures.
[Printer Friendly Version]