MARKETING FOR THE SMALLER, NIMBLE BUSINESS
29th October 2007
Dr Paul Fifield, a world renowned marketing strategist, is to deliver a talk on marketing for smaller businesses in Inverness on November 15 at the invitation of The Chartered Institute of Marketing in Scotland (CIM).
Dr Fifield has over 30 years' experience in marketing and was a member of the CIM International Board of Trustees 2002-2004. He is a Fellow of the Royal Society for the encouragement of Arts, Manufacturers and Commerce (FRSA) and Visiting Professor at Southampton University School of Management.
The event will take place at the Craigmonie Hotel on the evening of Thursday 15 November and Alistair Murray, CIM Scotland director said: "We're delighted to be restarting the Master Class series after the summer break with a top speaker like Paul. I hope both old and new friends will be there"
Having just completed his fifth book on Marketing Strategy, directed at smaller, nimbler businesses, Dr. Fifield said: "Marketing Strategy always seems like something that larger organisations do, but smaller organisations need to be thinking about strategy too."
Joanne Blanusa, senior development manager of business transformation at Highlands and Islands Enterprise, added: "These Master Classes have a superb reputation for best practice knowledge sharing and networking. I'd advise all small businesses to come along on November 15."
The Master Class at the Craigmonie is expected to be another full house.
Those interested in attending can register online at
www.hie-services.co.uk/cim-registration.php or should call 0845 4500 903
for more information.
The latest Highlands and Islands Enterprise (HIE) Business Panel Survey published today (10 September) shows that 89% of companies across the region are offering benefits such as competitive levels of pay, training and skills development, flexible working and paying the living wage. Over a thousand businesses across the region took part in the latest survey conducted between 10 June and 8 July.
Plans to create a spaceport that will launch communications satellites into orbit from the Moine peninsula in Sutherland are set to be unveiled for discussion at public meetings over the next two months. Development agency Highlands and Islands Enterprise (HIE), which is backing the £17.3m project to design and build Space Hub Sutherland, has today (Wednesday 4 September) lodged a proposal of application notice with the Highland Council.
People with a business idea that will benefit their local community or environment will soon have access to a new programme of support, being launched across the Highlands and Islands. Known as the Social Start-Up School, the innovative programme will be delivering four locally focused initiatives.
Highlands and Islands Enterprise has sold the to the University of the Highlands and Islands in a deal worth £9.83m. Funded by a loan from Scottish Funding Council, the sale will consolidate and help further develop the university's School of Health, Social Care and Life Sciences.
The owners of land earmarked for the Space Hub Sutherland development on the Moine Peninsula have agreed a lease option with developer, Highlands and Islands Enterprise (HIE). Representatives of Melness Crofters Estate (MCE) and HIE signed the agreement yesterday (Wednesday 31 July).
The second phase in a major upgrade of Scrabster Harbour in Caithness has secured up to £3m investment from Highlands and Islands Enterprise (HIE). The funding will enable the redevelopment of the existing St.
Start-up businesses in the Outer Hebrides could receive a welcome injection of capital from a new joint initiative by Business Gateway Outer Hebrides and Highlands and Islands enterprise. The Outer Hebrides Young Entrepreneur Start-Up Scheme (OHYESS), will provide grants of up to £2,500 to support entrepreneurs age 18-40 to set up businesses in key sectors across the Outer Hebrides.
Highlands and Islands Enterprise (HIE) has welcomed an international technology-led services and payments specialist as the newest tenant to Thurso Business Park. The agency has developed the park to enable local firms to expand and to attract new companies into the area.
Residents of Britain's most remote inhabited island have stepped up efforts to move towards a cleaner energy system. The people of Foula off Shetland have signed up to the Clean Energy Transition Pledge, which commits them to producing a decarbonisation plan over the next 12 months.
The authors of far-reaching 2018 report on potential investment priorities at Cairngorm Mountain have reviewed and updated their findings. US-based consultants SE Group were commissioned last year by Highlands and Islands Enterprise (HIE), owner of Cairngorm estate.
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