Caithness Map :: Links to Site Map Great value Unlimited Broadband from an award winning provider  

 

Free City Centre Wifi Is A Big Hit For Inverness And The Highland Council

13th July 2017

Photograph of Free City Centre Wifi Is A Big Hit For Inverness And The Highland Council

Inverness, the largest city in the Scottish Highlands, has seen over 17,000 people access its free city centre WiFi in just 6 months following a collaboration between The Highland Council, Purple and Rapier Systems.

The Highland Council sought a WiFi solution that would allow them to identify who visits the city and gain a way of effectively communicating with people. Having limited visibility of visitors prohibited them from making effective, strategic changes to the city's facilities, stores, events and promotions.

At the end of last year Rapier Systems, specialists in wireless networks and systems, installed Purple's WiFi and analytics platform and Ruckus equipment at the city's famous Victorian Market plus other popular streets in the centre. Since installation, the network has received almost 17,000 users, with the majority of individuals using the network for 1 hour or more.

With Purple, the council can identify exactly where visitors are from, with the top three visitor locations including Inverness, Aberdeen and Glasgow. Through identifying where people are from they can ensure that any events hosted in Inverness don't clash with other happenings in cities where visitors often travel from.

As well as visitor location, Purple reports also highlight the city's most popular age group, gender and when people last visited, which can be useful for marketing and to help plan for the city's future. Data about visitors will also be shared with stakeholders, groups, business and stakeholders to make more informed decisions which may have an effect on the city and surrounding areas.

Within the last few months presence analytics have also been activated in the city centre, which enables the council to gain a deeper understanding of their visitors. With presence reports, the team can identify exactly how long people stay for on average, the split between repeat and new visitors and the most popular time of day for people to visit. This information is extremely useful for the council, especially when monitoring the popularity of events being hosted in Inverness city centre.

Due to the success of this roll out the Highland Council has recently agreed to roll out Phase 2 of its city centre WiFi Project after a very impressive pilot. Phase 3 aims to take the project model out to towns throughout the highlands using the existing model created from the pilot and main roll out. This project is seen as an important part of the digital upscaling of the Highlands region.

Commenting on the Inverness WiFi rollout, Gavin Wheeldon, CEO of Purple, said: "I'm delighted to hear that the Highland Council has been pleased with the pilot of Purple's solution by Rapier Networks in the city of Inverness. Metropolises around the world are starting to offer free connectivity and becoming smarter so it makes me proud to know that Purple is proving pivotal in the evolution of Inverness and the Highlands region as a whole."

------------------------------------------------------------------------------------------------------------------------------------

About Purple - See www.purple.ai/

Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behaviour within venues.

With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.

Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.

Purple WiFi is the well-established guest WiFi, analytics, and marketing product.

PHOTO

Gavin Wheeldon

 

Related Businesses

 

Related Articles

22/1/2018
Helping businesses and third sector supply to the public sectorThumbnail for article : Helping businesses and third sector supply to the public sector
The Highland Council and its Commercial and Procurement Shared Services partners Aberdeen City and Aberdeenshire Councils are running a series of events to help businesses supply to the public sector.   Some of the events are hosted by other organisations and we will be signposting suppliers to these as well.  
19/1/2018
Leader Of Highland Council Speaks After Budget Process LeaksThumbnail for article : Leader Of Highland Council Speaks After Budget Process Leaks
Leader of the Highland Council, Margaret Davidson has moved to reassure communities about forthcoming budget decisions.   She said: "No decisions will be made until the Council meets on 15 February.  
12/1/2018
Highland Council Revises Budget Figures But Still Anticipates Big CutsThumbnail for article : Highland Council Revises Budget Figures But Still Anticipates Big Cuts
At Highland Council work has been ongoing for some months to prepare a Revenue and Capital Budget for 2018/19 and beyond, with the anticipation of a significant cut to available funds.   The Scottish Government's proposed grant settlement was announced on 14 December 2017.  
9/1/2018
Highland Residents To Benefit From Pioneering Fithomes Thanks To £3m City-region Deal WindfallThumbnail for article : Highland Residents To Benefit From Pioneering Fithomes Thanks To £3m City-region Deal Windfall
Around £3 million of funding has been agreed for a ground-breaking Highland project that could transform the lives of people with complex health needs as part of the Inverness and Highland City Region Deal.   The business case for the ‘FitHome' assisted living project was approved in November last year with £3m funding from the Scottish Government.  
9/1/2018
The staggering true scale of council job cutsThumbnail for article : The staggering true scale of council job cuts
An article in the Press and Journal today 9th January 2018 highlights the cuts in staffing levels across Scottish councils with Highland being one of the highest.   In 2009 Highland had 9953 Full-time Equivalent Staff and in 2017 it had dropped by 21% to 7838.  
9/1/2018
Highland Businesses Urged To Be On Scam Alert
Highland Council Trading Standards team has recently seen an increase in scams targeting Highland businesses.   The most common scams reported by businesses relate to marketing and publishing but other frauds such as those involving demands for payment for unsolicited goods sent to businesses (such as ink cartridges which were never ordered) are also on the rise.  
27/12/2017
Permanent Extension To Blue Badge Scheme CriteriaThumbnail for article : Permanent Extension To Blue Badge Scheme Criteria
Cognitive improvements to be included in Blue Badge scheme The disabled person's parking badge pilot, which was launched in April 2016, has been made permanent by the Scottish Government.   The eligibility criteria were revised and extended under a pilot to allow carers and relatives of people who pose a risk to themselves or others in traffic to apply for a disabled person's parking badge, provided they meet the criteria.  
27/12/2017
Stay safe with New Year sales advice from Trading Standards
People looking to pick up a New Year bargain in the sales on the internet, by mail order or on the high street are being encouraged by The Highland Council's Trading Standards team to be aware of their consumer rights and to stay safe online from scams and fake websites that try to dupe inexperienced online shoppers trying to buy a bargain.   Consumers have extra protection when they shop online.  
21/12/2017
Scottish Government rules out ‘tourist tax' measures
The British Hospitality Association secured a major victory today (21 December2017) as the Scottish Government confirmed that any plans for a ‘tourist tax' in Edinburgh - or any other Scottish cities - are firmly off the table.  The BHA has been campaigning consistently for over six years against the implementation of any such additional and uncompetitive tax and is delighted that the Scottish Government has recognised our reservations.  
20/12/2017
Employees compensated following change to recycling contract
Chief Executive of The Highland Council, Steve Barron said: "The Council is continuing to do all it can to support employees who lost their jobs following the change in contract for the processing of recycled waste.   Evanton-based William Munro Construction laid off the staff after Highland Council transferred a recycling contract.  

[Printer Friendly Version]