New Pop Up Shop In Wick Shows A New Retail Way Forward

3rd December 2013

With empty shops seemingly a growing trend more place are looking to try new ways to let their space.

Retail may be changing but some people want to try new business ideas and this is where a pop up shop can help letting anyone try and idea for a few days or a few months.

Easier than traditional long term leasing a pop up shop usually means paying short term rental up front then get started immediately.

Whether you hear temporary retail, flash retailing, pop-up store, or pop-up shop, it is all one and the same. Pop-up shops are taking over the retail world and rethinking traditional brick-and-mortar and big-box stores, but what exactly is a shop that pops up?

Sighted as early as the 1990s in large urban cities such as Tokyo, London, Los Angeles and New York City, pop-up shops and pop-up retail are temporary retail spaces that sell merchandise of any kind. That’s right, just about every consumer product has been sold via a pop-up shop at one point in time. From art to fashion to tech gadgets and food, pop-ups are exciting because they create short-term stores that are just about as creative as they are engaging. And they come in all shapes and sizes. And now you can find the latest one n Caithness at the former electrical shop at the car park riverside, Wick.

Specific Details

Term: typically a 3 days to 3 months but you can negotiate any period.
Location: high foot traffic areas such as city centers, malls, and busy streets.
Price: much lower than a traditional store, typically paid upfront.
Use: launch new product, generate awareness, move inventory, vet idea, increase ‘cool’ factor.

What are the benefits of a pop-up shop?

Connect with customers: The pop-up retail format allows you to personally get to know your customers and build stronger relationships.
Sell more: About 95% of all purchases are still completed offline. This is your opportunity to take advantage of the retail channel.
Build awareness: Consumers and the media love the excitement generated by pop-up shops. Build awareness by going offline!
It’s cheaper: Launching a pop-up shop is 80% cheaper than a traditional retail store
Test new markets: Easily enter a new market and launch new products.

Still time to try a short period at the pop up shop before Christmas if you want to get some selling under your belt.

Contact by phone - 07789398486