Caithness Map :: Links to Site Map Great value Unlimited Broadband from an award winning provider  

 

E-TOURISM COURSES GOING DOWN A STORM

23rd December 2007

Businesses across the Highlands and Islands are full of praise for a series of e-tourism workshops that reveal the secrets of how to run a successful online marketing campaign.

Organised by Highlands and Islands Enterprise (HIE) in partnership with the Scottish Tourism Forum and VisitScotland, the workshops show tourism businesses how to use e-marketing and e-commerce to compete more effectively in a busy marketplace.

Tips on attracting more website visits, how to keep visitors once they get there, and a look at how the best sites translate webpage views into bookings are given in these hands-on and interactive workshops.

Highland and Islands Enterprise senior tourism development manager Roger Edwards said that many tourism businesses recognised the importance of a web presence, but not all were fully aware of its powerful marketing potential. "Feedback has been excellent - these workshops have really
engaged with business."

He continued: "New technology is moving apace and there are many business opportunities and solutions that we wouldn't have dreamed of even a year ago. HIE is delighted to support this series of workshops and we are running more in the coming year to satisfy the growing demand." Boat of Garten based tour guide, James Dunbar, attended one of the workshops. He said: "I thoroughly enjoyed the course. It was full of good down to earth advice that we can use to improve our site and achieve good returns for Highlands of Scotland Tour Guide members," he said.

John Masterson owner of The Harris Tweed Shop in Tarbert, Isle of Harris said: "I thought the workshop was excellent - good attentive and empathetic presenters. We are now keen to develop the web aspects of our business to generate e-commerce sales that will help us achieve our aim to develop a year round business."

Jane Nisbet of Achnadrish House on Mull agreed: "I have nothing but praise for this excellent workshop. I'm really pleased I attended and have come away from it bursting with ideas and plans for the way forward."

The next workshops will be held in Wick, Kirkwall and Lerwick. If you are interested in booking a place or would like to request a workshop for your area, please contact Elaine at the Scottish Tourism Forum office (email events[AT]stforum.co.uk or tel. 0131 220 6321).

 

Related Businesses

 

Related Articles

Go-ahead For Space Hub Sutherland Starts Countdown To Launch Of Orbex Prime From ScotlandThumbnail for article : Go-ahead For Space Hub Sutherland Starts Countdown To Launch Of Orbex Prime From Scotland
The first orbital spaceflight from the United Kingdom has come a step closer following the Highland Council's decision to give the go-ahead for the Space Hub Sutherland spaceport.  Orbex, the UK-based space launch company, has confirmed that Orbex Prime will be the first vertical launch vehicle to fly into orbit from the Space Hub, which will be constructed near Melness on the northern coast of Scotland.  
Planning Application Lodged For New Innovation Centre On Inverness CampusThumbnail for article : Planning Application Lodged For New Innovation Centre On Inverness Campus
The proposed 2700m² facility is a joint project between Highlands and Islands Enterprise (HIE) and the University of the Highlands and Islands.   Designed by multi-disciplinary design firm Austin-Smith: Lord, it aims to build on the successes of the Centre for Health Science in the grounds of Raigmore Hospital.  
Chair Of HIE Welcomes Advisory Group ReportThumbnail for article : Chair Of HIE Welcomes Advisory Group Report
The chair of Highlands and Islands Enterprise (HIE) has welcomed the recommendations of the Advisory Group on Economic Recovery.   Alistair Dodds said the report underlined the potential of rural regions to make a strong contribution Scotland's economic recovery.  
Tough Decisions Required At Cairngorm MountainThumbnail for article : Tough Decisions Required At Cairngorm Mountain
The public body responsible for Cairngorm Mountain acted appropriately when selecting a private company to manage the resort, but tough decisions on its future are now required.   Cairngorm Mountain Limited (CML), which operated the mountain's winter sports and leisure activities, went into administration in 2018 following the closure of the funicular railway due to structural problems.  
Innovation boost for construction and manufacturingThumbnail for article : Innovation boost for construction and manufacturing
Innovation is fundamental to business growth and diversification.  It is also absolutely essential in Scotland's economic recovery as we emerge from the impacts of COVID-19.  
Caithness Voluntary Group Awarded £200,000 From The Aspiring Communities Fund Of The European Community
Eleven community organisations in the Highlands and Islands have been awarded a total of £1.5m to develop and deliver long-term solutions to tackle poverty based on local priorities and needs The Aspiring Communities Fund, which levers in European Social Funds, was launched by the Scottish Government in 2017 to help reduce poverty and enable inclusive growth in disadvantaged and fragile communities across Scotland.   Regional development agency, Highlands and Islands Enterprise (HIE), helped community organisations in the region to apply to this recent round of funding.  
Works To Resume On Inverness Campus As Lockdown EasesThumbnail for article : Works To Resume On Inverness Campus As Lockdown Eases
Fibre communications infrastructure firm, CityFibre, is due on site this week to resume connection works at its fibre hub based on the Campus.   NHS Highland is set to begin ground works in preparation for a major development over three plots.  
Winners Announced In The North Atlantic Corona ChallengeThumbnail for article : Winners Announced In The North Atlantic Corona Challenge
The 48-hour challenge was aimed at 18-30-year olds from the north Atlantic region (Greenland, Iceland, Faroe Islands, Coastal Norway and Scotland).   Their task was to come up with ideas and develop solutions to save communities, save businesses and save lives during and beyond the COVID-19 crisis.  
IoT online demonstration for Highlands and Islands businesses
Businesses in the Highlands and Islands looking to boost their productivity and competitiveness through Internet of Things (IoT) technology, are being offered the chance to hear from industry experts.   Internet of Things technology enables devices, such as everyday objects, machinery and systems to connect to the internet.  
Tune into Tourism: Road to Recovery NEW WEEKLY PODCAST STARTS FRIDAY 15 MAYThumbnail for article : Tune into Tourism: Road to Recovery  NEW WEEKLY PODCAST STARTS FRIDAY 15 MAY
The Tune into Tourism team recognise that the last few months will undoubtedly have been the most difficult experienced to date as a tourism business owner.   We are concerned not only for the welfare of each and every business, but also their owners and operators.