Caithness Map :: Links to Site Map Great value Unlimited Broadband from an award winning provider  

 

E-TOURISM COURSES GOING DOWN A STORM

23rd December 2007

Businesses across the Highlands and Islands are full of praise for a series of e-tourism workshops that reveal the secrets of how to run a successful online marketing campaign.

Organised by Highlands and Islands Enterprise (HIE) in partnership with the Scottish Tourism Forum and VisitScotland, the workshops show tourism businesses how to use e-marketing and e-commerce to compete more effectively in a busy marketplace.

Tips on attracting more website visits, how to keep visitors once they get there, and a look at how the best sites translate webpage views into bookings are given in these hands-on and interactive workshops.

Highland and Islands Enterprise senior tourism development manager Roger Edwards said that many tourism businesses recognised the importance of a web presence, but not all were fully aware of its powerful marketing potential. "Feedback has been excellent - these workshops have really
engaged with business."

He continued: "New technology is moving apace and there are many business opportunities and solutions that we wouldn't have dreamed of even a year ago. HIE is delighted to support this series of workshops and we are running more in the coming year to satisfy the growing demand." Boat of Garten based tour guide, James Dunbar, attended one of the workshops. He said: "I thoroughly enjoyed the course. It was full of good down to earth advice that we can use to improve our site and achieve good returns for Highlands of Scotland Tour Guide members," he said.

John Masterson owner of The Harris Tweed Shop in Tarbert, Isle of Harris said: "I thought the workshop was excellent - good attentive and empathetic presenters. We are now keen to develop the web aspects of our business to generate e-commerce sales that will help us achieve our aim to develop a year round business."

Jane Nisbet of Achnadrish House on Mull agreed: "I have nothing but praise for this excellent workshop. I'm really pleased I attended and have come away from it bursting with ideas and plans for the way forward."

The next workshops will be held in Wick, Kirkwall and Lerwick. If you are interested in booking a place or would like to request a workshop for your area, please contact Elaine at the Scottish Tourism Forum office (email events[AT]stforum.co.uk or tel. 0131 220 6321).

 

Related Businesses

 

Related Articles

Salmon farm company to convert waste to useable product
A project to recycle waste at an aquaculture hatchery in Wester Ross has secured up to £630,290 from Highlands and Islands Enterprise (HIE).   Bakkafrost Scotland limited is leading the project, which has a total investment value of more than £2.5m.  
Renewable energy firm ENERCON welcomed to Wick Business Park
Wick Business Park has welcomed wind energy technology company ENERCON as the first occupant of one of four new units completed last year.   ENERCON specialises in designing, producing, installing and servicing onshore wind turbines and has been operating in the Caithness area since 2013.  
New recruits at HIE Caithness and Sutherland teamThumbnail for article : New recruits at HIE Caithness and Sutherland team
Highlands and Islands Enterprise (HIE) has appointed new members to its Caithness and Sutherland team as the agency settles into its new premises and works to expand its client portfolio.   Claire Wilson has joined as head of business growth and investment.  
Applications open for the 2025/26 Scottish Rural Leadership Programme
Businesses in the Highlands and Islands are invited to apply to the 2025/26 Scottish Rural Leadership Programme.   The initiative is designed to empower rural business owners and senior leaders across Scotland with the skills, confidence and strategic insight needed to drive innovation and growth in their communities.  
Recruitment under way for next Chair of Highlands and Islands EnterpriseThumbnail for article : Recruitment under way for next Chair of Highlands and Islands Enterprise
The Scottish Government has begun recruitment to appoint a new Chair for the Board of development agency Highlands and Islands Enterprise (HIE).   Applications are currently being invited through the government's public appointments website with a closing date of 7 July 2025.  
Renewable energy training centre officially opened in InvernessThumbnail for article : Renewable energy training centre officially opened in Inverness
Deputy First Minister, Kate Forbes, has officially opened Aurora's pioneering Renewable Energy Training Centre in Inverness - the only facility of its kind serving the Highlands.   The £1.2m training centre has already demonstrated its importance to Scotland's net-zero ambitions, training to more than 1,000 people in its first year and gearing up to train more than 2,000 workers annually who will be central to the country's renewable energy future.  
Highlands and Islands Enterprise (HIE) will invest up to £24 million at Kishorn Port
A multi-million pound investment is being made in one of Scotland's most strategically important ports.   Highlands and Islands Enterprise (HIE) will invest up to £24 million at Kishorn Port in the west Highlands to enhance its capacity and capabilities, with an expanded dry dock and land reclamation enabling the manufacture of floating offshore wind foundations.  
Commercial diver training company in Argyll to scope expansionThumbnail for article : Commercial diver training company in Argyll to scope expansion
A commercial diver training company in Argyll is exploring the potential to expand the business to include closed bell diver training.   Dunoon based Professional Diving Academy (PDA) has secured £5,000 from Highlands and Islands Enterprise (HIE) to help cover associated market assessment consultancy costs.  
New green training skills facilities open in Stornoway - Fosgladh Goireasan Trèanaidh Sgilean Uaine ann an SteòrnabhaghThumbnail for article : New green training skills facilities open in Stornoway - Fosgladh Goireasan Trèanaidh Sgilean Uaine ann an Steòrnabhagh
The new, state-of-the-art Technology and Innovation Centre at UHI North, West and Hebrides' Stornoway campus officially opened following a £2.3m investment.   It is the first capital project to be delivered under the Islands Growth Deal, a ten-year package that seeks to drive economic growth and the creation of sustainable jobs across Shetland, Orkney and the Outer Hebrides.  
Operator sought for new innovation centreThumbnail for article : Operator sought for new innovation centre
Highlands and Islands Enterprise (HIE) is looking to contract a specialist operating company to run a new multi-million-pound innovation centre under development in Moray to support manufacturing.   The three-year contract will involve developing and managing the service offering of the new Manufacturing Innovation Centre Moray (MICM), as well as stakeholder engagement, marketing and promotion of the facility.