Caithness Map :: Links to Site Map Great value Unlimited Broadband from an award winning provider  


The Old Man of Storr Launches New Visitor Information Website

7th March 2023

Photograph of The Old Man of Storr Launches New Visitor Information Website

The Storr visitor attraction on Skye has launched its dedicated and branded website, providing information that aims to enhance the visitor experience.

The Old Man of Storr project is "for the community, in the community, by the community" working closely with communities and with continual local Member involvement, to celebrate Gaelic and to demonstrate engagement and partnership working.

The Old Man of Storr site, branded ‘The Storr', is run by The Highland Council in collaboration with partners from the Skye Iconic Sites Project.

The Old Man of Storr is an iconic and internationally acclaimed visitor attraction, with annual visitors reaching approx. 200,000 per year. On a clear day, the landmark can be seen from miles around and is a renowned symbol of Scotland. Created by an ancient landslip, the rock face and pinnacles were formed millions of years ago. Legend varies around the ‘Old Man', with some locals believing that the pinnacle is the thumb of a giant who is now buried underground, whilst others declare that the face of an old man can be seen in the rock face.

Creating a new website and social media platform is part of a wider transformation project at the popular Skye site and offers visitors the opportunity to get to know 'The Storr' ahead of their visit. The website includes information on the history of the Old Man of Storr, maps of the paths, details of onsite facilities including parking and toilets, and directions on how to travel to the Storr.

Progress includes the appointment of 2 full time equivalent posts for improved visitor experience and site management, the installation of welfare facilities for the on-site staff, and a successful funding application of £440k for the installation of a retail unit (awaiting planning permission approval) and EV chargers on site.

The focus on Community Wealth Building is strong, as the community will benefit from economic development both directly and indirectly. The retail unit plans to showcase local suppliers by selling products made in Skye and to create employment opportunities, both in the shop and with contractors and suppliers.

Building on improvements made to parking, path networks, toilet and motorhome facilities, this next phase of the development, takes The Storr a step closer to becoming self-sustaining.

Isle of Skye and Raasay Area Committee Chair, Cllr John Finlayson said: "The launch of The Storr visitor information website is another progressive step, to ensure the Storr is further recognised alongside other world-renowned tourist attractions. Offering a digital and social media platform, dedicated to The Storr will enable us to showcase our unique heritage, whilst offering opportunity for local businesses, that could support economic growth in the area.

"Developing place-based projects like The Storr not only opens opportunity for income generation but importantly will support the overall management of the Storr site to ensure it has a sustainable future. These further improvements deliver against the strategic aspirations and objectives set out in the place-based investment framework for the area known as Skye & Raasay Future (SARF). Similarly, the ongoing development of the Storr is an excellent example of how projects can align themselves with the key Council aims in the Future Highlands - Health and Prosperity Strategic Partnership Plan."

The Old Man of Storr translates to ‘Bodach an Stòir' in Gaelic. Gaelic language is a rich part of the local culture, and the website, which will be fully translated to Gaelic in time, has included Gaelic headings to allow visitors to take away key Gaelic words and the meaning behind them.

Gaelic Committee Chair and local Member, Cllr Calum Munro said: "The launch of the website marks another significant milestone for The Storr transformation project. It demonstrates community led innovation whilst being considerate of the environment, unique heritage and our Gaelic culture whilst actively supporting the local circular economy. Members are delighted to see the project accelerate and the new branding and website now live."

The new Storr website can be accessed at and on Instagram @the.storr which offers people a platform to share photos and digital clips of their Storr experience.

The new brand and website have been designed in collaboration with Baxter + Company, a creative studio based in the North of Scotland.


Related Businesses


Related Articles

No Redundancies In Highland Council's 24/25 Budget But Job Reductions Over 3 Years
Highland councillors will meet on 29th February 2024 to agree the proposals set out in the papers published today.   There has been a long period of public consultation on the proposals and although there are unpalatable suggestions they will balance the books.  
Make No Mistake Highland Council Are Going to Make Significant Cuts For Next Two Years At Least
Over £100m investment programme proposed as part of 3-year budget Highland council are about to use significant amounts of reserves to cover shortfalls in the budget for 24/25 and possibly 25/26.   Despite pushing out big figures it disguises the cuts about to fall on Highland services.  
Primary Strategic Network in Education for Highland
A collaborative network of Head Teachers and Education Officers are working closely together with the goal of improving attainment and achievement in Highland primary schools.   Cllr John Finlayson, Education Chair said: "It is essential that we have strong, consultation and communication strategies in place and there is effective and ongoing collaboration between our schools and our central education service.  
Flights from Wick Airport - Uncertainty over future funding of Wick Aberdeen Service
The Highland Council is currently unable to confirm whether funding will be available to support the Wick-Aberdeen Public Service Obligation (PSO) after 31st March 2024.   The funding for the PSO is currently provided on the basis of £1.3m annually, with £1m committed by the Scottish Government and £0.3m committed by The Highland Council.  
Council Announces Thermal Pothole Repair Trial - Thurso One Of The Trial AreasThumbnail for article : Council Announces Thermal Pothole Repair Trial - Thurso One Of The Trial Areas
The Chair of The Highland Council's Economy and Infrastructure Committee has announced that a 3-week trial of a thermal process for pothole repairs will be taking place.   An external contractor, Thermal Road Repairs, has been appointed to undertake the trial before the end of the 2023/24 financial year.  
Community Regeneration Funding awarded to Caithness groups
Caithness Committee Members today (Monday 29 January 2024) considered and assessed applications submitted to the area's Community Regeneration Fund.   Community Regeneration Funding is an umbrella term for a number of funds that are available for communities/organisations to access in Highland.  
Roads In Caithness Will Get Worse Caithness Area Committee Admits As Funding Is Inadequate For 2024/25Thumbnail for article : Roads In Caithness Will Get Worse Caithness Area Committee Admits As Funding Is Inadequate For 2024/25
The Council at the Caithness Area Committee agree the roads budget for 2024/25 with exactly the same amount as for 2023/24.   Clearly with rapidly increasing costs this will come nowhere near to maintaining the roads to even the poor condition they are now in.  
PPP Accounting Flexibility To Be Considered - Short Term Benefit But Long-Term Pain
A briefing has been provided to all members of the Council on an accounting flexibility introduced by Scottish Government and available to Councils to utilise in 2022/23 or 2023/24.   A number of reports to Council in recent months have covered this topic, and a number of other Councils have utilised the flexibility in 2022/23 or are considering doing so in 2023/24.  
Highland Road Conditions Report - Thursday 18 January 2024 - Caithness Main Roads PassableThumbnail for article : Highland Road Conditions Report - Thursday 18 January 2024 - Caithness Main Roads Passable
The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time.   It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.  
Thurso and Wick High Schools Closed on Friday 19th January
Weather is still hitting school transport services around the county.   Wick Unfortunately we have made the decision to close the school tomorrow, Friday 19th January, due to the ongoing snowfall and hazardous road conditions.