Social Media Dangers Education for Highland Kids

29th November 2011

Highland children learn internet dangers of social media.

An innovative project will see more than 10,000 Highland schoolchildren receive advice on protecting themselves against online stalkers over the next four years.

Internet safety was included for the first time this year as part of the Safe Highlanders multi-agency event where all Highland P7 pupils are invited to attend to experience active learning sets on key areas of safety.

A gathering of nearly 2,500 pupils, aged 11 and 12, revealed that over 90 per cent used Facebook, with many having several accounts. One 11-year-old girl had 500 'friends', but admitted she did not know half of them and many were male account holders.

Many of the children also admitted they competed with classmates and others to have the most online 'friends'.

Computer company Fujitsu has been assisting with the project under the community benefit clause in its contract with The Highland Council.

A method of driving home the message has now been shortlisted for a Highland Council Quality Award and has been requested for use by other local authorities across Scotland.

'Becky's Room', a mock-up of a teenager's bedroom, was developed by the Highland E-Safety Group and involves pupils being asked to look for clues such as school uniform, pictures or a favourite band to learn about her age and identity.

This is then compared to information made available by some youngsters in profile pages on social networking sites.

The aim is to bring to life advice on internet safety provided by the Child Exploitation and Online Protection centre (CEOP) educational resources branded 'Thinkuknow'.

One particular resource called 'Jigsaw' is aimed at 8-11 year olds and shows how 'carefree' online interaction with strangers can be if was similarly being enacted offline.

The project involved 1,655 pupils from 90 schools attending an event in Inverness. A further 784 pupils from schools in Lairg, Fort William, Portree and Wick attended satellite events.

Evaluations showed that 97 per cent of respondents will be more careful about putting their personal information online and internet safety will now be a regular feature at Safe Highlanders.

Brodie Shepherd, Fujitsu Scotland director, public sector, said: "What many parents and guardians probably don't realise, is how innocent information used by their children on social media websites, such as Facebook, can be used by internet stalkers.

"We had nine members of staff delivering internet safety advice during 100 hours of guidance sessions with over 2,000 pupils, and we were surprised to learn that the vast majority already have Facebook accounts.

"A great number of them also admitted to accepting 'friend requests' from people they didn't know, so it was clearly vital that they learn how serious the dangers of not protecting themselves can be.

"Information freely traded included where these young people might be meeting up socially, and what schools they go to. When you consider that lots of the 'friends' reading all of this information are actually unknown to many of these young people, the dangers become obvious."

He added: "This programme, implemented by The Highland Council, is an excellent attempt to better safeguard children and make it more difficult for internet 'groomers' to approach them.

"Fujitsu has been very glad to give this important work considerable backing and now we've committed to supporting it for at least another four years and will take the number of kids up to at least 10,000 receiving this advice."

A Highland Council spokesman said: "The project had a big impact on the kids. It has made them more aware of the dangers of being online and understanding that people may not be who they say they are nor the age they say they are.

"The feedback has been very positive and made young people more aware of the risks."

Louise Jones, Health Promoting Schools Manager said: "We also wanted to get across that privacy settings should not be relied upon, no matter how 'private' you think your profile may be, your friends are not bound by any confidentiality, privacy settings can also be confusing. It's really important therefore to think before you post, whether it's a personal statement, your location, something that you 'like' or photo of yourself or someone else, as soon as you post it, it will be outwith your control'. The emphasis of the project was about personal safety but also becoming good digital citizens and creating safer online communities."

 

Related Businesses

 

Related Articles

Today : Local Authority

 
Highland's Growth Ambitions: Billions in Investment Promised, But Can the Numbers Really Add Up?

Highland Council has set out an ambitious vision for the economic future of the Highlands, with the possibility of attracting between £10 billion and £16 billion of public and private investment over the next 25 years.   On paper, it is an impressive prospect.  

Today : Local Authority

Caithness Committee approves six Community Regeneration Fund applications - £237,155

The Caithness Area Committee which met (Monday 2 November 2026) has approved six applications submitted to the Community Regeneration Fund (CRF).   This approval securing significant investment to support local projects that will benefit communities across the north.  

31/10/2026 : Local Authority

Caithness at the Sharp End: Broadband, Buses and Public Services Under Pressure

From the loss of a direct bus link to Inverness to uncertainty over rural broadband, a difficult council budget and the future of community organisations, the past week has provided plenty for Caithness residents to think about.  But there have also been celebrations, local achievements and signs of community spirit.  

31/10/2026 : Local Authority

 
Highland Council Faces a £39.2 Million Budget Gap: Will Council Taxpayers and Services Pay the Price?

Highland Council is facing another difficult financial challenge, with councillors being told that a further £39.2 million in savings must be found over the next three years to balance the authority's finances.   The announcement, made at the full council meeting on 29 October 2026, represents a substantial deterioration in the financial outlook.  

30/10/2026 : Local Authority

 
Highland Council Visitor Levy Consultation In-person Events Announced

Residents, businesses, community groups and visitors are encouraged to continue to take part in a series of public engagement events to learn more about the proposed Highland Visitor Levy and how they can contribute to the statutory public consultation.   In addition to the online webinars held earlier in the process, a programme of in-person events will continue throughout November.  

30/10/2026 : Local Authority

The Highland Council agrees budget engagement programme

Members of the public, community groups, the business sector and young people will be invited to share their views on how The Highland Council balances its budget and plans spend over the next three years.   The Council needs to find £39.2 million of additional savings over the next three years to deliver a balanced financial plan, driven largely by the impact of rising costs and the ongoing impact of wider economic events.  

29/10/2026 : Local Authority

The Hidden Cost of a 1% Capital Budget Cut: Could Scotland's Schools, Roads and Highland Investment Plans Be Affected?

The Chancellor's decision to reduce departmental capital budgets by 1% could have consequences well beyond Westminster.  Scotland faces a reduction in capital funding, while Highland Council is embarking on a £2.1 billion investment programme that includes a proposed £100 million education campus in Thurso.  

28/10/2026 : Local Authority

When Fuel Prices Rise, Who Pays the Bill for Public Services?

Councils, the NHS and other public bodies face a difficult choice when rising diesel and energy costs threaten the contractors they depend on.  School transport in rural Scotland illustrates the problem.  

27/10/2026 : Local Authority

Gaelic Spending Under Scrutiny: Can Highland Council Afford Another Post While Jobs Are Under Pressure?

The council has legal responsibilities to support Gaelic, but with budgets stretched and services facing difficult choices.  Residents are entitled to ask how priorities are decided across the Highlands.  

24/10/2026 : Local Authority

 
Libraries, Leisure Centres and Local Culture Face Growing Pressure as Council Charges Rise

Audit Scotland warns that cuts to community services could deepen inequalities, while councils lack the evidence to measure the full consequences.   Scotland’s councils are spending less on culture and leisure services while asking the public to pay more to use them, raising questions about the future of libraries, swimming pools, sports facilities, museums and other important parts of community life.