Social Media Workshops for Local Food and Drink Businesses
20th January 2015
Early in February the first two in a series of workshops specifically for anyone working in the local food and drink sector will take place to highlight how social media can be best used to increase profit, support other local businesses and promote the area.
The workshops follow on from the project The Highland Council ran last year across the Highlands to investigate the potential and appetite for developing an industry-led local food and drink network that could co-ordinate and drive future activities to support the local food and drink sector in the region. The sessions will feature case studies, provide lots of step by step practical advice on how to make Facebook, Twitter and LinkedIn work better for businesses, networking opportunities and the chance to share best practice.
The first workshop takes place on Monday 2nd February at the Duisdale House Hotel, Sleat, Isle of Skye and on Thursday 5 February Mackays Hotel in Wick will host the Caithness workshop. Both events are free and will run from 11am to 3pm.
The morning sessions will look at how to improve the financial performance of your business using local produce. Simple spreadsheets will be used to plan and compare menus and investigate the impact of cooking with locally sourced ingredients on costs and profits.
After lunch, Rene Looper of Tuminds Social Media will guide delegates through the process of minimising time spent on social media whilst getting maximum benefit from it.
The Council has been successful in a bid to the Think Local Community Food Fund to develop a web based directory of local food and drink producers and suppliers and run eight "Lunch and Learn" events throughout the Highlands.
Councillor George Farlow, Vice Chair of The Highland Council's Planning, Development and Infrastructure Committee and a keen promoter of the local food and drink sector said: "These workshops are ideal for people who are aware of or may well use Facebook and Twitter for their business but are not quite sure how to connect with potential customers or how to boost sales from social media. Featuring case studies of food and drink businesses the workshops have been specially designed to give people coming along more knowledge and confidence on how to use social media for their business so I really would encourage local producers and buyers to book their place and come along."
All the workshops are free but places are limited and must be booked in advance by telephoning 07927055397.
Similar workshop events will take place during February and March in Fort William, Inverness, Fort Augustus, Fortrose, Aviemore and Torridon, Wester Ross.
Following on from the recent publication of Highland Council's Supporting Economic Recovery in Highland - A Guide for Businesses - the Council is announcing relaxation of some controls that will assist tourist accommodation providers have been impacted by the Covid-19 pandemic. In recognition of this where there are specific planning and licensing controls in relation to occupancy, for example: a restriction on the occupancy of any caravan for a continuous 12 month period; or where conditions restrict occupancy for specific periods of time, ...these will be relaxed by the Council up to and including April 2021.
The Caithness Committee met virtual today for the first time since the Covid-19 pandemic and it's agenda focused on the actions taken by the Council and the third sector to deal with the effects of Coronavirus in Caithness. The Executive Chief Officer for Education and Learning, Paul Senior, gave members an update on the plans and preparations underway to prepare for the return of pupils and staff to Caithness schools in August.
Margaret Davidson, the Leader of the Highland Council has given her strong support to the efforts of the Scottish Government to obtain greater fiscal flexibility from the UK Government. The Scottish Government have sought flexibility to offset capital underspend against resource expenditure, more flexibility over resource borrowing and greater flexibility over the use of the reserve for capital.
The Highland Council is planning to re-open play areas across the region throughout summer. Advice was provided by the Scottish Government on 28 June as to the safety measures that should be applied.
The Highland Council was one of the first local authorities in Scotland recognised to develop a Schools Digital Learning Hub, which provides a resource for staff, parents and pupils to support home learning. Prior to Covid-19, we had an estate of 27,000 Chromebooks that were already a part of our ICT in Learning Strategy.
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Lesley, who previously worked for Hackney Local Authority in London, expressed how much she has enjoyed working for the Council. Lelsey started with highland council on 13 August 2019.
Following Scottish Government guidance on returning to construction sites across Scotland, works will be restarting on the EES:ABS scheme across the Highlands. In line with the guidance, contractors will be undertaking phased restarts and adhering to social distancing to allow workers to return to construction sites gradually while using measures such as hand hygiene.
Two prominent derelict buildings in Wick High Street are to be demolished following decades lying empty. Numbers 30 and 126 (known locally as Dominoes (the former cinema) and Sloans are to benefit from demolition and site clearance, before ownership is returned to the local community.