Social Media Workshops for Local Food and Drink Businesses
20th January 2015
Early in February the first two in a series of workshops specifically for anyone working in the local food and drink sector will take place to highlight how social media can be best used to increase profit, support other local businesses and promote the area.
The workshops follow on from the project The Highland Council ran last year across the Highlands to investigate the potential and appetite for developing an industry-led local food and drink network that could co-ordinate and drive future activities to support the local food and drink sector in the region. The sessions will feature case studies, provide lots of step by step practical advice on how to make Facebook, Twitter and LinkedIn work better for businesses, networking opportunities and the chance to share best practice.
The first workshop takes place on Monday 2nd February at the Duisdale House Hotel, Sleat, Isle of Skye and on Thursday 5 February Mackays Hotel in Wick will host the Caithness workshop. Both events are free and will run from 11am to 3pm.
The morning sessions will look at how to improve the financial performance of your business using local produce. Simple spreadsheets will be used to plan and compare menus and investigate the impact of cooking with locally sourced ingredients on costs and profits.
After lunch, Rene Looper of Tuminds Social Media will guide delegates through the process of minimising time spent on social media whilst getting maximum benefit from it.
The Council has been successful in a bid to the Think Local Community Food Fund to develop a web based directory of local food and drink producers and suppliers and run eight "Lunch and Learn" events throughout the Highlands.
Councillor George Farlow, Vice Chair of The Highland Council's Planning, Development and Infrastructure Committee and a keen promoter of the local food and drink sector said: "These workshops are ideal for people who are aware of or may well use Facebook and Twitter for their business but are not quite sure how to connect with potential customers or how to boost sales from social media. Featuring case studies of food and drink businesses the workshops have been specially designed to give people coming along more knowledge and confidence on how to use social media for their business so I really would encourage local producers and buyers to book their place and come along."
All the workshops are free but places are limited and must be booked in advance by telephoning 07927055397.
Similar workshop events will take place during February and March in Fort William, Inverness, Fort Augustus, Fortrose, Aviemore and Torridon, Wester Ross.
Related Businesses
Related Articles
The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time. It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.
The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time. It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.
On 27 November 2024 the Community and Places committee will consider a report on play parks in Highland. 94 play parks across Highland including 26 in Caithness are scheduled to close over 5 years.
The information provided is a summary of reports from operational staff and is intended to give a general indication of typical conditions in each area at a point in time. It is not intended to imply that any individual route is entirely snow and ice free and drivers must be aware that conditions can change rapidly and make their own assessment of conditions for travelling.
On Thursday the 21 November 2024, the Education Committee will be presented with an Education Trust Fund report that asks Members to approve the formation of an Education Trust Fund Sub Committee. There are significant funds held by The Highland Council in trust for the educational benefit within different communities.
At the Economy and Infrastructure Committee on Thursday 14 November 2024 councillors adopted an ambitious action plan to tackle biodiversity loss and support a nature-positive Highland. The Council's Ecology Strategy and Action Plan Strategy sets out and defines a series of key actions and activities that will assist the Council to deliver positive action to tackle biodiversity loss and start to address the ecological emergency for the benefit of its environment, economy, and communities.
The Highland Council's Economy and Infrastructure Committee have approved the rural Housing Supplementary Guidance which will now be used to inform all planning advice and decisions. Chair of the Committee, Councillor Ken Gowans said: "Following the decision by members today, I am pleased that we now have a positive, clear and consistent basis for considering and determining rural housing planning applications across the whole of the Highland Council area.
New guidance to support schools and organisations working with children and young people to develop comprehensive anti-bullying policies and improve behaviour and relationships has been published. ‘Respect for all' includes updates for staff on how to deal with specific incidents of bullying, including online bullying.
The Vice Chair of the Caithness Committee, Councillor Struan Mackie has expressed his delight at the number of worthwhile local projects that have benefitted from Ward Discretionary Funding in this financial year. All Council Wards receive a discretionary budget, and it is for Ward Councillors to consider what they wish to commit funds to, in line with Highland Council objectives and outcomes.
The Caithness Committee have agreed to adopt the modified Core Path Plans for Caithness. At their meeting yesterday members had the opportunity to discuss a report that summarised the review of The Highland Council Core Paths Plan in Caithness.
