Social Media Workshops for Local Food and Drink Businesses
1st February 2015
Early in February the first two in a series of workshops specifically for anyone working in the local food and drink sector will take place to highlight how social media can be best used to increase profit, support other local businesses and promote the area.
The workshops follow on from the project The Highland Council ran last year across the Highlands to investigate the potential and appetite for developing an industry-led local food and drink network that could co-ordinate and drive future activities to support the local food and drink sector in the region. The sessions will feature case studies, provide lots of step by step practical advice on how to make Facebook, Twitter and LinkedIn work better for businesses, networking opportunities and the chance to share best practice.
The first workshop takes place on Monday 2nd February at the Duisdale House Hotel, Sleat, Isle of Skye and on Thursday 5 February Mackays Hotel in Wick will host the Caithness workshop. Both events are free and will run from 11am to 3pm.
The morning sessions will look at how to improve the financial performance of your business using local produce. Simple spreadsheets will be used to plan and compare menus and investigate the impact of cooking with locally sourced ingredients on costs and profits.
After lunch, Rene Looper of Tuminds Social Media will guide delegates through the process of minimising time spent on social media whilst getting maximum benefit from it.
The Council has been successful in a bid to the Think Local Community Food Fund to develop a web based directory of local food and drink producers and suppliers and run eight "Lunch and Learn" events throughout the Highlands.
Councillor George Farlow, Vice Chair of The Highland Council's Planning, Development and Infrastructure Committee and a keen promoter of the local food and drink sector said: "These workshops are ideal for people who are aware of or may well use Facebook and Twitter for their business but are not quite sure how to connect with potential customers or how to boost sales from social media. Featuring case studies of food and drink businesses the workshops have been specially designed to give people coming along more knowledge and confidence on how to use social media for their business so I really would encourage local producers and buyers to book their place and come along."
All the workshops are free but places are limited and must be booked in advance by telephoning 07927055397.
Similar workshop events will take place during February and March in Fort William, Inverness, Fort Augustus, Fortrose, Aviemore and Torridon, Wester Ross.
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The Highland Council has noted the outcomes at Inverness Sherriff Court this morning regarding Home Farm Care Home on the Isle of Skye. The Sheriff made no decision on the Care Inspectorate's application to suspend registration but has adjourned the matter until 10 June 2020 on the basis that the collaborative approach being taken will continue to be monitored.
The Highland Council would like to remind Garden Waste Collection Service permit holders that the service resumed last Monday (11th May 2020) after being suspended due to the impact of COVID-19 on staff resources. Carron McDiarmid, Executive Chief Officer for Communities and Place said: "Feedback from our crews from the first week of collections is that the quality of the material collected from the brown bins was excellent with very little contamination which is really positive and I would like to thank the public for making a concerted effort to ensure that only the correct material was put into their bins.
The COVID-19 small business and self-catering grant scheme, set up to help companies stay in business during the coronavirus crisis, has now paid out £48.9m million to 4359 Highland businesses. This now includes payments to owners of multiple premises following the expansion of the scheme on 5th May 2020.
A Highland Council Recovery Board has been established to lead and plan the Council's emergence from lockdown and provide strategic coordination for a Recovery Action Plan for Council services. The Board will also provide oversight and direction for the Council's partnership with communities and partners to support the Highland Region’s return to wellbeing, prosperity and economic success.
Highland Council has announced it is to begin a restricted grass cutting service across the region. Despite significant challenges in terms of staffing, the local authority is pleased it is in a position to deliver a limited service at this time.
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The Highland Council has, along with other Scottish Local Authorities, submitted details to COSLA of the potential impact of COVID 19 on its revenue and capital budgets. The Council has estimated potential income losses and additional costs up to £87.5 M which would be off-set in part by savings across a variety of service areas.
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