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Britain's On-trade Drink Sales Down £18.3bn

27th September 2021

Photograph of Britain's On-trade Drink Sales Down £18.3bn

Fentimans have created their third annual review of key trends and developments in the UK's premium soft drinks and mixers market, focusing primarily within the on-trade. It combines Fentimans long experience at the heart of soft drinks and mixers with market-leading research and analysis from the experts at research consultancy CGA.

The report delivers the latest insights from both consumers and business leaders, presents exclusive data from across the sector and forecasts some of the next macro trends and evolutions in soft drinks and mixers. It is a deep dive into the dynamic market that we serve, and presents a way of inspiring fresh thinking opportunities in 2022 and beyond after a tumultuous year and a half for us all.

Here are some of the key findings in the report:

Britain's on-trade drink sales down £18.3bn in 2020 from £31.1bn in 2019 to £12.8bn in 2020.

£1.8bn is the value of soft drinks and mixers market.

45.5% of pubs share on-trade premium soft drink sales.

73% of consumers now try to lead a healthy lifestyle.

Top 5 soft drink categories are: Cola, Lemonade, Mixers, juice drinks and pure juice.

Read the full report HERE