The Man Behind The Best-selling Truck In 50 Years - Ford Ceo Jim Farley

19th June 2023

If you are interested in electric cars and vans etc then this very interesting 44 minute video from the Ford CEO is packed with information and insights.

On the podcast today is first-time guest and Ford CEO, Jim Farley. Prior to joining Ford in 2007, Farley was Group Vice President and General Manager of Lexus, and the Group Vice President responsible for all Toyota Division market planning, advertising and merchandising

Under Farley's leadership, Ford has boosted investment in electric vehicles to more than $50 billion and has set ambitious targets for scaling their production to 600,000 EVs a year by the end of 2023 and more than 2 million by the end of 2026. Recorded over Zoom at the FC North show in Harrogate, Robert and Jim pull the curtain back and talk EV software, electric transits, the F-150, battery plants, and the Prius.

He explains the software problems for the company which is supplied by may companies and now they will take it in-house with the problem Ford has never written software before.