Two-thirds of Brits follow local news, mostly via social media and TV

13th January 2024

Ofcom's survey suggests Northern Ireland follows local news more than anywhere else in the UK.

Almost two-thirds (65%) of UK adults follow local news in their area - and social media is the most common way they do so, according to the latest data from Ofcom.

The regulator's survey of nearly 2,800 UK adults showed that almost as many people follow local news via television as through the tech platforms.

The research reveals Northern Ireland as the part of the UK that pays the most attention to local goings-on - and Scotland the least.

The Local Media Survey, conducted by Yonder in late February and early March last year, looked at what local media Brits use and what they use it for.

Its results show 92% of people in the UK use local news or information in some form for purposes that include traffic updates, council activity and sport.

Read the full story at PressGazette