Labour Lead On Economy And Public Services As Conservative Share Falls To Record Low - Ipsos Mori Poll

5th March 2024

The Conservatives' share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978.

The latest Ipsos Political Monitor, taken 21st to 28th February 2024, explores public attitudes to the various parties and their leaders in the run up to the next General Election, including which party is best on key issues that will decide their vote.

This month's results also explore attitudes to the economy, public services and spending ahead of the budget, including public satisfaction with Chancellor Jeremy Hunt and whether Hunt or Labour's Rachel Reeves would make the most capable Chancellor.

Dissatisfaction with Rishi Sunak as Prime Minister reaches his worst score.

Though Keir Starmer's satisfaction ratings also drop, and most think he is indecisive.

Voting intention
Labour 47% (-2 pts), Conservatives 20% (-7), Liberal Democrats 9% (+2), Green 8% (+1), Reform UK 8% (+4), Other 7% (+2). Making Labour's lead 27 points, up from 22 in January.

The Conservatives' share of 20% is the lowest ever recorded by Ipsos in our regular Political Monitor series, which has run since 1978. Previous Conservative low points were 22% under John Major in December 1994 and May 1995, 23% in July 1997, shortly after Labour's landslide win and 23 per cent in December 2022.

Half (50%) of those with a voting intention say they have definitely decided who to vote for - but 45% may change their mind. There are also signs of a growing enthusiasm gap, with only 62% of Conservatives saying they certain to vote, vs 76% of Labour voters (which feeds through into the headline voting figure) - last month the gap was just 4 points.

Read the full Ipsos Mori Item HERE

Charts and Graphs
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