Retail Sales Great Britain - February 2024 - Flat Sales

25th March 2024

Retail sales volumes (quantity bought) were estimated to be flat (0.0%) in February 2024, following an increase of 3.6% in January 2024 (revised from an increase of 3.4%).

Sales volumes in clothing and department stores grew because of new collections but falls in food stores and fuel retailers offset this growth. Meanwhile online sales increased, particularly for clothing retailers, as wet weather affected footfall.

More broadly, sales volumes fell by 0.4% in the three months to February 2024 when compared with the previous three months, and by 1.0% when compared with the three months to February 2023.

February 2024 was a steadier month as sales values (amount spent) fell marginally by 0.1%, alongside unchanged volumes.

However, volumes fell 0.4% over the year and remained 1.3% below their pre-coronavirus (COVID-19) pandemic level in February 2020.

Retail sectors
Non-food stores sales volumes (the total of department, clothing, household and other non-food stores) rose by 0.7% over the month to February 2024, but fell 0.5% over the year.

Most of the increase within non-food stores was because of a monthly rise of 1.7% within clothing stores, following recent monthly falls. Retailers reported that new collections and promotions contributed to this rise.

Sales volumes at department stores and other non-food stores also grew over the month (by 1.6% and 0.4%, respectively). However, household goods stores fell by 1.0% with respondents reporting the economic climate and poor weather as factors that contributed to the fall.

The Met Office climate summaries reported a mild but wet February 2024 with generally unsettled weather. Southern England received 239% of its average rainfall and in this area, it was the wettest February on record (from 1836).

Food stores sales volumes fell by 0.3% over the month following January's recovery from December's record fall in 2023. Respondents again reported poor weather leading to a reduction in footfall, consistent with footfall measures in our Economic activity and social change in the UK, real-time indicators bulletin.

Automotive fuel sales volumes fell by 1.3% over the month to February 2024 as fuel prices increased slightly. For more information on fuel prices, see GOV.UK's Weekly road fuel prices tables.

Online retail
Largest monthly rise in online sales since July 2023
The amount spent online, known as online spending values, rose by 2.1% over the month to February 2024 (2.2% over the year). This monthly rise was the largest since July 2023 when shoppers switched to online shopping because of poor weather and increased promotions.

Clothing retailers reported strong online sales while department stores and household goods stores were the only two subsectors where sales values fell over the month.

This monthly increase in online sales led to a rise in the proportion of sales made online, from 25.1% in January 2024 to 25.7% in February 2024.

Read the full ONS report HER