Good Businesses Don't Maximise Profits. They Maximise Happiness - Richard Murphy

6th December 2024

The whole of the microeconomic theory of business is based on the idea that businesses maximise profit. They don't because doing so works for no one.

It's a route to business failure.

It’s maximizing happiness that works.

ABOUT RICHARD MURPHY
Richard Murphy is Professor of Accounting Practice at Sheffield University Management School. He is director of Tax Research LLP and the author of the Funding the Future blog. His best known book is ‘The Joy of Tax’.