Why Sky Doesn't Warn Customers of Subscription Increases and Cheaper Contract Options

11th August 2025

Sky's standard terms allow mid-contract price rises by inflation (or up to 10% a year) without specifying exact amounts in pounds and pence.

Ofcom's rules only require Sky to notify customers at least 30 days before a rise, not to highlight prospective increases or promote alternative deals.

As a result, Sky meets its legal obligations through email or billing notices, rather than clear, proactive warnings.

Sky broadband contracts omit any fixed annual price-rise figure, which means customers can cancel penalty-free within 30 days of notification and shop around for a cheaper deal.

Sky TV contracts explicitly allow price hikes during the minimum term but do not include the right to cancel if prices rise, closing off the penalty-free exit even when inflation climbs.

Sky relies on customer inertia by providing only the bare-minimum notice required by regulation, often buried in small print or emails. Proactively advertising cheaper contracts or switch-away rights would risk a wave of cancellations and undermine recurring revenue. Instead, Sky leaves it to customers to contact retention teams if they want to negotiate a better rate or a new deal.

Seriously check your Sky deal and check bank statements for increases if you forgot your contract end date. You may be able to negotiate a new contract on a much better deal and save significant amounts monthly.

Checks any other monthly contracts especially if you had good deal and it runs out after 12 or 18 month and you then jump to a much higher rate. Your bank statements tell you what need to know especially if you compare the latest one to last month.

For more on this check out
https://www.uswitch.com/broadband/guides/sky-increasing-prices-what-consumers-can-do/