How to Get Your Event Seen in Caithness
10th June 2026
Most community groups in Caithness work incredibly hard to put on events but many still struggle to get the word out. The biggest misunderstanding is simple:
Posting your event on your own Facebook page does NOT mean everyone will see it.
In fact, most people won’t.
Here’s how to make sure your event actually reaches the county.
1. Don’t rely on your own Facebook page
Most local groups have:
150–400 followers
low engagement
posts seen by only 5–10% of their followers
That means a group with 300 followers might reach:
20–40 people with a typical post
100–150 if it’s unusually popular
That’s not “Caithness”.
That’s a tiny circle.
If you want real reach, you need more than your own page.
2. Use the Caithness.org What’s On section — it’s still the central hub
The Caithness.org What’s On section is the only place where:
all events are gathered together
listings stay visible until the event happens
people can browse by date
older residents can find information easily
the diaspora can see what’s happening
Facebook users and non‑Facebook users meet in the same place
It’s the closest thing Caithness has to a central noticeboard.
And it works.
3. Let Caithness.org amplify your event to nearly 9,000 followers
When you submit an event to What’s On, it is automatically shared to the Caithness.org Facebook page.
That page has almost 9,000 followers — far more than any individual group.
So your event instantly reaches:
locals
the diaspora
people who don’t follow your group
people who don’t use Facebook groups
people who check Caithness.org daily
A group with 300 followers suddenly gets access to 30× the audience.
That’s the multiplier effect most groups don’t realise exists.
4. Use more than one channel — different people look in different places
No single platform reaches everyone. Not Facebook. Not websites. Not posters.
To reach the whole county, use:
your own Facebook page
the Caithness.org What’s On section
the Caithness.org Facebook page (automatic when you submit)
posters in Wick/Thurso/Lybster
local shops and noticeboards
a short message to local Facebook groups
a reminder post a few days before the event
Promotion is multi‑channel now.
5. Make your event easy to understand at a glance
People scroll fast. Make your event clear:
What is it?
Where is it?
When is it?
How much is it?
Who is it for?
Do people need to book?
If someone has to hunt for details, they won’t.
6. Submit your event early — and update it if anything changes
Events submitted early:
get more views
get shared more
appear in more weekly roundups
give people time to plan
If the time or venue changes, update it — don’t assume people will see a correction on Facebook.
7. Remember: Facebook posts disappear — Caithness.org doesn’t
A Facebook post lasts:
12–24 hours in the feed
then it’s gone
A Caithness.org listing lasts:
until the event happens
and is easy to find
and is searchable
and is archived
That’s why both matter — but only one is permanent.
The simple formula for getting your event seen
If you want the biggest audience in Caithness:
Post on your own Facebook page
Submit to Caithness.org What’s On
[url=https://whatson.caithness.org/submissions.php]Submit to Caithness.org What’s On[/url]
Let the Caithness.org Facebook page amplify it to 9,000 people
Share a reminder a few days before
Use posters for people who aren’t online
Do those five things, and your event will reach far more people than relying on Facebook alone.
It's still FREE.