3rd July 2026
Every summer, thousands of visitors arrive in Caithness to explore dramatic coastlines, ancient castles, beautiful harbours and some of Scotland's most spectacular scenery.
For most, Google Maps is an invaluable travelling companion. But in rural areas, digital maps and satellite navigation can sometimes create unexpected problems.
The issue isn't that the technology is wrong. Rather, many mapping systems and online searches don't always reflect the realities of rural life.
Here are ten common mistakes visitors make—and how to avoid them.
1. Assuming a Wick Address Means It's Actually in Wick
One of the biggest surprises is the UK's postal address system.
Many businesses have "Wick" in their address because it is the postal town, even though they may actually be located several miles away in villages such as Keiss, Reiss, Watten, Bower or Lybster.
Always check the map, not just the written address.
2. Thinking Five Miles Means Five Minutes
In cities, a short distance often means a quick journey.
In Caithness, five miles could involve country roads, farm traffic or slower speed limits. Allow extra time, particularly if you're heading for ferry connections or booked accommodation.
3. Following the Postcode Instead of the Map
Some rural postcodes cover very large areas.
Entering only the postcode into your sat-nav may take you to the general area rather than the exact destination.
Whenever possible, use the business name or precise map location.
4. Ignoring Single-Track Roads
Many visitors encounter single-track roads for the first time.
These roads are perfectly safe when driven sensibly. Use passing places properly, be patient, and never park in them—they are there to keep traffic flowing.
5. Underestimating Wildlife
Sheep, cattle, deer and even Highland cattle may appear on or beside the road.
Drive at a speed that allows you to stop safely, especially at dawn, dusk and during the tourist season.
6. Assuming Mobile Phone Coverage Is Continuous
Coverage has improved considerably, but there are still locations where signal can disappear.
Download maps before travelling, especially if exploring remote coastal areas.
7. Filling the Fuel Tank Too Late
Petrol stations are less frequent than many visitors expect.
If your tank is half full and you're planning a long day exploring the coast, it's often worth topping up.
8. Forgetting the Weather Can Change Quickly
Bright sunshine can become sea fog or heavy rain within a short time.
Carry suitable clothing even on warm summer days.
9. Parking Without Thinking
Many beauty spots have limited parking.
Avoid blocking gateways, farm entrances or passing places, even if you're only stopping for photographs.
10. Trying to Do Too Much in One Day
Caithness looks compact on a map, but there is a remarkable amount to see.
Rather than rushing from one attraction to another, allow time to explore places such as Wick, Thurso, John O'Groats, Sinclair Girnigoe Castle, Dunnet Head and the many hidden beaches and harbours that make the county special.
Enjoy the Journey
Caithness rewards those who slow down.
Unlike busy cities, the journey itself is often part of the experience. Allow extra time, enjoy the scenery and don't rely entirely on what your sat-nav tells you.
Your holiday will almost certainly be more relaxed—and you'll probably discover places you never intended to visit.