AmbITion Scotland's Winter Workshop Series is open for registration

28th October 2012

AmbITion Scotland is delighted to launch the winter training series, offered FREE for those in the cultural sector in return for a fully refundable deposit. Join us on Wednesdays in November and December to learn about:

Search Engine Optimisation (beginner/intermediate) 7 Nov, ½ day

Recent research from Culture Sparks and Culture24 has shown that the majority of traffic to organisations websites is driven by search. Find out how to make sure that your site is optimised to appear at the top of the search list. Trainer - David Craik of Bright Signals

Driving traffic to your organisation (beginner/intermediate) 14 Nov, ½ day

Attracting visitors is the first goal of most websites. But how do you then engage those people, to turn them into known contacts and ultimately, into customers? This beginner/intermediate level session will give practical techniques for generating traffic, generating leads and turning those leads into customers. Trainer - David Craik of Bright Signals

Measuring impact using Google Analytics (intermediate) 21 Nov, ½ day

You've put your heart and soul into setting up a successful site for your organisation.

Q: how do you know if it is doing the job that you need it to?

A: setting targets and measuring against them! We'll show you how. Trainer - David Craik of Bright Signals



Social Network Analysis (advanced) 5 Dec, full day

Wouldn't it be great if you could figure out who are the most influential and active members an online community? It's possible. Using social network analysis you can make sure you are talking to the right people and maximising your impact on social channels. Trainer - Michael Franklin of Film Business Research
AmbITion Scotland workshops are held in small groups, offering hands-on tuition and one-to-one support from the most knowledgeable practitioners in the business.

These trainings are offered FREE for individuals from the cultural sector. (Registration requires a refundable deposit.) Because AmbITion Scotland's core audience is the not for profit arts, culture and heritage sector, a registration fee is requested for registrants from the creative industries and other private sector organisations.

Workshops will be hosted in Glasgow city centre, in Culture Sparks' training room.

Think the training sounds amazing? If you think there's an appetite for it in your local community, we're ready to take this show on the road and we're looking for hosts to tour the workshops around Scotland! Contact Ashley to discuss the possibilities at ashley[AT]getambition.com

Visit http://www.getambition.com/ for more information.