Businesses optimistic about prospects but less confident in economic outlook - survey

17th September 2016

A survey of businesses in the Highlands and Islands has reported that although companies remain optimistic about their own prospects, there has been a decline in confidence in Scotland's economic outlook since the UK's EU referendum.
A total of 1,054 businesses located throughout the region took part in the survey carried out by Highlands and Islands Enterprise (HIE) in July and August, exploring business confidence and investment.

A little over two fifths (42%) said their confidence in Scotland’s economic outlook had decreased in the previous six months, compared to 27% in 2015, the last survey before the EU referendum. Twelve per cent said it had increased and 44% remained the same.

While the referendum result had little impact on individual firms’ investment plans, more than half (55%) said it had made them feel less confident in Scotland’s economic outlook. Conversely 79% of businesses reported that their business performance over the past 12 months was generally stable or improving, up slightly from 76% last year. The proportion of those reporting that their business had struggled meanwhile was down from 24% to 20%.

Almost three in four businesses (73%) were optimistic about their own prospects over the next 12 months. Eighty-five per cent said they anticipate growth (41%) or stability (44%) in the next year or two.

More than half (52%) said they hadn’t used or tried to use any source of investment finance in the past two years, with the main reason being a desire to avoid debt.

Carroll Buxton, HIE’s director of regional development, said:"Clearly uncertainties around the UK’s EU referendum are reflected in confidence levels among businesses in the Highlands and Islands about Scotland’s wider economic outlook. On the other hand, the optimism they express about their own individual business performance and prospects is equally clear.

"The Highlands and Islands economy is well placed to face future challenges. The majority of the region’s commercial sector is made up of small or medium sized enterprises. As we saw during the global financial crisis eight years ago, this diversity, along with the strength in growth sectors provides crucial adaptability and resilience in uncertain times.

"Our focus is very much on promoting these growth sectors and supporting individual businesses in areas such as innovation and exporting. We are continuing our drive towards becoming a world-class digital region by supporting massive improvements in connectivity and helping businesses capitalise on the new opportunities this is creating."

 

Related Businesses

 

Related Articles

Yesterday : Advisory / Counseling Services

Islands are at the heart of a £100bn pipeline of investment opportunities

Chair of HIE, Angus Campbell, explores how our islands are at the heart of a £100bn pipeline of investment opportunities, helping to drive economic growth, clean energy and community prosperity across the Highlands and Islands.   The Highlands and Islands has long been recognised for outstanding natural assets, entrepreneurial spirit and resilient communities.  

6/8/2026 : Advisory / Counseling Services

Highland Businesses Offered Free Support to Cut Carbon Costs and Prepare for a Low-Carbon Economy

Highland Businesses Offered Free Support to Cut Carbon Costs and Prepare for a Low-Carbon Economy New Climate Springboard programme aims to help SMEs understand emissions, reduce costs and plan for the future Businesses across the Highlands and Islands are being offered free expert support to help them understand their carbon emissions, reduce costs and prepare for the growing demands of a low-carbon economy.   The new Climate Springboard programme, supported by Highlands and Islands Enterprise (HIE), is designed to help small and medium-sized businesses, social enterprises, charities and community organisations take practical steps towards reducing their environmental impact.  

1/8/2026 : Advisory / Counseling Services

Economic Development or Political Numbers Game? How Should We Judge Organisations Like HIE?

Economic development agencies frequently publish impressive statistics: thousands of jobs created, businesses supported and millions of pounds of investment attracted.  But one question is often much harder to answer: how much of that success actually happened because of their intervention? This is one of the biggest challenges facing organisations such as Highlands and Islands Enterprise (HIE) and Scottish Enterprise.  

1/8/2026 : Advisory / Counseling Services

Economic Development: How Do We Judge Success When Taking Risks Means Some Projects Will Fail?

Economic development organisations are often asked to perform an almost impossible task: transform regions, create jobs and encourage investment in places where the private sector may be reluctant to take risks.  But when some supported projects fail, criticism quickly follows.  

24/7/2026 : Advisory / Counseling Services

 
£194k support for new satellite control centre in Argyll

The £500k project is being led by Exotopic Ltd at the Machrihanish Airbase Business Park near Campbeltown.   A £500,000 project to establish a satellite management and monitoring service in Argyll has secured up to £194,000 from Highlands and Islands Enterprise (HIE).  

24/7/2026 : Advisory / Counseling Services

 
Oban and north Lorn could play leading role in Scotland’s drones and robotics activity

Oban and north Lorn is poised to become a leading location for developing drone, robotics and autonomous systems activity, attracting high-value jobs and investment.   This is according to a new study, commissioned by Highlands and Islands Enterprise (HIE), which assesses the market potential in the region for these types of technologies.  

16/7/2026 : Visitor Attractions

John O'Groats Distillery Wins International Success with Scottish Enterprise Support

One of Caithness's newest success stories is proving that location is no barrier to reaching customers around the world.   8 Doors Distillery in John O'Groats, Scotland's most northerly mainland whisky distillery, is expanding into international markets with support from Scottish Enterprise and Team Scotland, demonstrating how businesses from the far north can compete on the global stage.  

8/7/2026 : Advisory / Counseling Services

How Rural Job Creation Actually Works

Rural job creation is one of the most misunderstood parts of economic development.  Politicians talk about “hundreds of jobs created”, enterprise agencies publish glossy figures, and press releases celebrate “transformational investment”.  

8/7/2026 : Advisory / Counseling Services

Fixing Enterprise Job Reporting: A Blueprint for Honesty, Accuracy, and Rural Reality

Enterprise agencies in Scotland have spent decades publishing glossy numbers about “jobs created” and “jobs retained”.  As the Highlands knows all too well, these figures often bear little resemblance to what actually happens on the ground.  

8/7/2026 : Advisory / Counseling Services

How Enterprise Agencies Inflate Job Numbers

Enterprise agencies in Scotland — Scottish Enterprise, Highlands and Islands Enterprise (HIE), and the South of Scotland Enterprise regularly publish impressive sounding figures about “jobs created”, “jobs retained”, and “economic impact”.  These numbers appear in annual reports, ministerial speeches, and press releases.