Marketing Advice 'Paves' The Way
9th September 2002
A new marketing campaign aimed at promoting Caithness flagstone as a paving material in English towns and cities is getting underway thanks to Caithness and Sutherland Enterprise (CASE).
Caithness-based A & D Sutherland Ltd have won many high profile contracts in Scotland including the Royal Mile in Edinburgh and Glasgow's Buchanan Street, but jobs south of the border have been few and far between in recent years.
With help from CASE's HIE-Marks advisor, Robin Paterson, a direct mail campaign targeting every landscape architect in England and relevant personnel in English local authorities is being prepared and will be rolled out this autumn.
Robin said: "It is essential that the promotional material succeeds in attracting the attention of its target audience through good copy and excellent graphic design. It is also essential that we provide a variety of opportunities for the recipient to contact the staff of A & D Sutherland for further information on the product.
"In short, we are trying to develop a relationship between the potential customer and A & D Sutherland because this is at the heart of good marketing and every successful business."
Commenting on the assistance they have received from CASE, Alexander Sutherland, director of A & D Sutherland, said: "The unique durable and aesthetic qualities of Caithness Flagstone have for centuries been a popular paving material in Scotland. Understandably I was delighted when Robin Paterson offered to help the business do something to address our problem with the market in England.
"Many local authorities and landscape architects in England, responsible for deciding on what materials to use in their plans, have either forgotten or are unaware of the stone's natural beauty and the fact that Caithness Flagstone will not become worn out in a matter of years unlike many other natural stone products.
Carroll Buxton, chief executive at CASE said: "It is gratifying that CASE is recognised not only for the financial help that we can offer but also for our expert guidance.
"The advice offered by CASE's Business Information Source officer, e-commerce advisors, business counsellors as well as the HIE-Marks advisor is free and is therefore a real asset that should be accessed by every business in the Caithness and Sutherland area."
Businesses in the Highlands and Islands looking to boost their productivity and competitiveness through Internet of Things (IoT) technology, are being offered the chance to hear from industry experts. Internet of Things technology enables devices, such as everyday objects, machinery and systems to connect to the internet.
The Tune into Tourism team recognise that the last few months will undoubtedly have been the most difficult experienced to date as a tourism business owner. We are concerned not only for the welfare of each and every business, but also their owners and operators.
Mr Dodds joined the board of HIE in 2014 and became Deputy Chair in 2018. He has also chaired the development agency's risk and assurance committee for the past four years and represented HIE on the board of the University of the Highlands and Islands.
Message From HIE To Businesses. Last week, we contacted you to make you aware of new COVID-19 business funds that had been made available, following the Scottish Government's announcement of an additional £100m support for businesses impacted by COVID-19.
From Highland and Islands Enterprise. Further to Economy Secretary Fiona Hyslop's announcement this morning that the Scottish Government's additional £100m fund for businesses impacted by COVID-19 will be open for applications from 2pm, we wanted to provide you with more information about this support.
We would like to reassure you that HIE is doing all it can to gather information and work with Scottish Government to ensure that the appropriate support is reaching our communities and local economy. We hope to soon have more detail about how to access the recently announced Scottish Government grants to help communities affected by Covid19 https://www.gov.scot/news/helping-communities-affected-by-covid-19 You will have seen new headlines emerging daily at a national and UK level with proposed measures to help individuals, businesses and communities.
Scotland's two week festival of data was launched on 9th March 2020 by Scottish Government's cabinet secretary for finance Kate Forbes in An Lòchran, Inverness. Now in its fourth year, DataFest will once again showcase Scotland's leading role in data science and artificial intelligence.
Planning permission was granted yesterday for a 32,670 square foot site that will house a distillery, visitor centre and bonded warehouse. The new micro distillery at John O'Groats has secured a grant from Highland and Islands Enterprise of £198,000.
The latest generation of small communications satellites could be launched into Earth orbit from the northern Highlands of Scotland within the next two years. Development agency Highlands and Islands Enterprise (HIE) has submitted a planning application for a vertical launch site, Space Hub Sutherland, that it plans to construct on the A' Mhoine peninsula, Melness, near Tongue.
Highlands and Islands Enterprise (HIE) has contracted marketing and business development company, Business and Tourism Solutions (BTS), who will work with Lochaber Chamber of Commerce to deliver the programme. It will provide intensive engagement, support and interventions for around 50 businesses and providers in the sector across the Highland Council area.
[Printer Friendly Version]