Marketing Advice 'Paves' The Way
9th September 2002
A new marketing campaign aimed at promoting Caithness flagstone as a paving material in English towns and cities is getting underway thanks to Caithness and Sutherland Enterprise (CASE).
Caithness-based A & D Sutherland Ltd have won many high profile contracts in Scotland including the Royal Mile in Edinburgh and Glasgow's Buchanan Street, but jobs south of the border have been few and far between in recent years.
With help from CASE's HIE-Marks advisor, Robin Paterson, a direct mail campaign targeting every landscape architect in England and relevant personnel in English local authorities is being prepared and will be rolled out this autumn.
Robin said: "It is essential that the promotional material succeeds in attracting the attention of its target audience through good copy and excellent graphic design. It is also essential that we provide a variety of opportunities for the recipient to contact the staff of A & D Sutherland for further information on the product.
"In short, we are trying to develop a relationship between the potential customer and A & D Sutherland because this is at the heart of good marketing and every successful business."
Commenting on the assistance they have received from CASE, Alexander Sutherland, director of A & D Sutherland, said: "The unique durable and aesthetic qualities of Caithness Flagstone have for centuries been a popular paving material in Scotland. Understandably I was delighted when Robin Paterson offered to help the business do something to address our problem with the market in England.
"Many local authorities and landscape architects in England, responsible for deciding on what materials to use in their plans, have either forgotten or are unaware of the stone's natural beauty and the fact that Caithness Flagstone will not become worn out in a matter of years unlike many other natural stone products.
Carroll Buxton, chief executive at CASE said: "It is gratifying that CASE is recognised not only for the financial help that we can offer but also for our expert guidance.
"The advice offered by CASE's Business Information Source officer, e-commerce advisors, business counsellors as well as the HIE-Marks advisor is free and is therefore a real asset that should be accessed by every business in the Caithness and Sutherland area."
A Lewis man who recently moved to Shetland has been awarded funding from Highlands and Islands Enterprise (HIE) to help make kite energy a reality. Rod Read set up his company, Windswept and Interesting Ltd in 2012 when he started developing kite turbines.
The current phase of engineering works to strengthen the 1.9km viaduct that supports the railway track began in April 2021, with the aim of returning the funicular to service early next year. However, despite strong progress made in tough conditions, HIE has concluded that the planned timescale now needs to extend into the second half of 2022.
Orkney Cheese Company Limited is investing in a £925,000 refurbishment project, which is set to increase production, create jobs and help the company reach new markets over the next three years. Significant improvements will be made at the Hatston Industrial Estate based facility in Kirkwall.
There are currently several opportunities, across a broad range of disciplines for Graduates, from HNC to Post Graduate, to apply for within Businesses and Social Enterprises across Caithness and Sutherland. To register an interest please forward the following information email@example.com mid-day 17th September 2021: Full Name Educational Institute Award Attained and Subject Year of Graduation(e.g., 2020) Any additional subject/graduate position interests E-Mail Address Legally permitted towork in the UK (Yes / No) Available to work from Caithness or Sutherland (Yes / No) The details provided will be forwarded to the Businesses and Social Enterprises that have current vacancies and they will arrange to contact the Graduates direct.
Another 22 young business leaders from around the Highlands and Islands have become the latest to take part in a year-long programme aimed at developing the next generation of entrepreneurs. The IMPACT30 programme is open to people aged 35 and under who are in key decision-making roles in young, ambitious businesses.
For the 5th year running HIE has joined forces with SE and SOSE to fund the RLP, which is aimed at business managers and employees from rural businesses (both private/social enterprises), who have a desire to develop their leadership skills and grow their business. In previous years farmers and land-based consultancies have dominated the cohorts, HIE are keen to promote the opportunity to rural businesses across the sectoral mix we have in our rural economy.
Plans for Caithness to become the host site for a prototype generator for one of the world's most efficient, cleanest and lowest carbon forms of energy have taken a step forward. A bid to host the Spherical Tokamak for Energy Production (STEP) prototype fusion power plant was submitted by the Caithness and North Sutherland Regeneration Partnership (CNSRP) in March.
The mountain resort will enhance its summer offering with a new blue accessed gondola trail that, once completed, will be the UK's longest uplift accessed mountain bike trail. A new and more convenient controlled entry car parking system will also be installed for summer 2021 which will allow visitors the option to pre-purchase parking tickets online.
Scotland's development agency for the Highlands and Islands has set out its plans to create jobs and support an inclusive and green economic recovery over the coming year. Action for Jobs and Communities is the Highlands and Islands Enterprise (HIE) operating plan for 2021-22.
Virtual taster sessions are arranged for 24 June and 28 July for Pathfinder Accelerator, which is a six-month programme designed to help participants build a company or launch a new product saving time and money. Developed by Highlands and Islands Enterprise (HIE), the programme provides fast-track training and mentoring and will be delivered completely online.