Marketing Advice 'Paves' The Way
9th September 2002
A new marketing campaign aimed at promoting Caithness flagstone as a paving material in English towns and cities is getting underway thanks to Caithness and Sutherland Enterprise (CASE).
Caithness-based A & D Sutherland Ltd have won many high profile contracts in Scotland including the Royal Mile in Edinburgh and Glasgow's Buchanan Street, but jobs south of the border have been few and far between in recent years.
With help from CASE's HIE-Marks advisor, Robin Paterson, a direct mail campaign targeting every landscape architect in England and relevant personnel in English local authorities is being prepared and will be rolled out this autumn.
Robin said: "It is essential that the promotional material succeeds in attracting the attention of its target audience through good copy and excellent graphic design. It is also essential that we provide a variety of opportunities for the recipient to contact the staff of A & D Sutherland for further information on the product.
"In short, we are trying to develop a relationship between the potential customer and A & D Sutherland because this is at the heart of good marketing and every successful business."
Commenting on the assistance they have received from CASE, Alexander Sutherland, director of A & D Sutherland, said: "The unique durable and aesthetic qualities of Caithness Flagstone have for centuries been a popular paving material in Scotland. Understandably I was delighted when Robin Paterson offered to help the business do something to address our problem with the market in England.
"Many local authorities and landscape architects in England, responsible for deciding on what materials to use in their plans, have either forgotten or are unaware of the stone's natural beauty and the fact that Caithness Flagstone will not become worn out in a matter of years unlike many other natural stone products.
Carroll Buxton, chief executive at CASE said: "It is gratifying that CASE is recognised not only for the financial help that we can offer but also for our expert guidance.
"The advice offered by CASE's Business Information Source officer, e-commerce advisors, business counsellors as well as the HIE-Marks advisor is free and is therefore a real asset that should be accessed by every business in the Caithness and Sutherland area."
Start-up businesses in the Outer Hebrides could receive a welcome injection of capital from a new joint initiative by Business Gateway Outer Hebrides and Highlands and Islands enterprise. The Outer Hebrides Young Entrepreneur Start-Up Scheme (OHYESS), will provide grants of up to £2,500 to support entrepreneurs age 18-40 to set up businesses in key sectors across the Outer Hebrides.
Highlands and Islands Enterprise (HIE) has welcomed an international technology-led services and payments specialist as the newest tenant to Thurso Business Park. The agency has developed the park to enable local firms to expand and to attract new companies into the area.
Residents of Britain's most remote inhabited island have stepped up efforts to move towards a cleaner energy system. The people of Foula off Shetland have signed up to the Clean Energy Transition Pledge, which commits them to producing a decarbonisation plan over the next 12 months.
The authors of far-reaching 2018 report on potential investment priorities at Cairngorm Mountain have reviewed and updated their findings. US-based consultants SE Group were commissioned last year by Highlands and Islands Enterprise (HIE), owner of Cairngorm estate.
Scotland's enterprise agencies have launched ambitious plans to help build a more economically vibrant country. Collectively, and as part of the broader skills and enterprise community, Scottish Enterprise (SE) and Highlands and Islands Enterprise (HIE) have set out how they will invest to support sustainable and inclusive growth in every part of Scotland.
In April 2019 Peter Faccenda took over the role of Caithness and North Sutherland Regeneration Partnership manager. He takes over from Eann Sinclair who was appointment as Caithness and Sutherland area manager for Highlands and Islands Enterprise (HIE).
Weeks commencing 20th & 27th May Energy & Business Services: The Beatrice Offshore Windfarm project this week reached an output capacity of 587.9MW (its installed capacity is 588MW), which is the highest output from any renewable source in Scotland. And as the construction phase of the Beatrice Offshore project comes to an end it is good to see that offshore piling operations have begun for the Moray East offshore windfarm development.
Join us in Inverness next month for a free seminar about doing business in Canada. Inverness - Thursday, 6 June Sign up today and hear from experts as they share information, insights and expertise to help you maximise the opportunities in Canada.
A new £4.5m life sciences building was officially opened at Inverness Campus by the Deputy First Minister Mr John Swinney, on Monday 20 May 2019. Called ‘Solasta House', it offers flexible space for new and expanding technology and life sciences companies and is already home to eight companies and could be 75 percent full by the summer.
SpaceHub Sutherland: The team continued with a programme of drop-in events on the ground around the area this week, running drop-in events at the Village Hall in Skerray and the Kinlochbervie Hotel. For details on the project and the programme of events see http://www.hie.co.uk/regional-information/area-information/caithness-and-sutherland/uk-space-port/community-engagement.html Energy & Business Services: As previously highlighted, a meeting was held in Thurso to highlight the newly-established DeepWind Offshore Supply Chain Cluster.
[Printer Friendly Version]