Old Pulteney Launches new Mission for Charity

2nd April 2015

'Angel's Share' of Maritime Malt will help Seafarers in Need.

Old Pulteney Single Malt Scotch Whisky has announced a new partnership to raise vital funds for the global maritime charity The Mission to Seafarers, the organisation that cares for the world's 1.5 million men and women who face danger each day while working at sea.

The Maritime Malt will donate a £1 from every bottle of Old Pulteney 12 Year Old sold in 2015 to the charity, aiming to raise £30,000 to support their work providing counsel and friendship for merchant seafarers in need - whether they are stranded, isolated or far from home.

The money raised by Old Pulteney consumers will fund a ship-visiting programme, providing seafarers with a warm and friendly welcome and any emergency help and advice they need; and roving Wi-Fi in port locations, ensuring seafarers can connect with their loved ones back home.

After years of involvement with some of sailing's most celebrated adventures, Old Pulteney has been inspired to support the charity’s invaluable work, which takes place in 260 ports around the world. In addition to special charity packs of Old Pulteney 12 Year Old which will be on shelf in the UK and other key markets from May, the campaign will be brought to life through an exciting programme of PR and online activity as well as Old Pulteney sponsored events planned throughout 2015.

Old Pulteney Senior Brand Manager Margaret Mary Clarke commented: "We are extremely proud to be launching our partnership with The Mission to Seafarers and I can’t think of a better cause for Old Pulteney to support. Our whisky shares a unique connection with seafarers and the sea, with Pulteney Distillery located in the very place where thousands of fishermen used to sail out into one of the most rugged sea channels on Britain’s coastline. The risks they took and the dram they deserved on their return are at the heart of our brand, making our support of The Mission to Seafarers very relevant today.

The work that the charity does is important and it needs funding - a fact that was tragically brought home to us at the start of this year after the Cemfjord shipping disaster in the Pentland Firth, just off the coast of our home town of Wick. The Mission to Seafarers were there when help was needed, to care for the families of those who were very sadly lost in this incident, and also to provide much needed support to the local Wick community and those who were involved in the search and rescue operation.

The full Mission to Seafarers' operation is funded through donations, so we hope that Old Pulteney drinkers will get on board for our mission this year to help us reach our £30,000 target and fund more of this invaluable work around the world."

The Mission to Seafarers' Director General Andrew Wright said: "We are thrilled to have the opportunity to work alongside Old Pulteney Single Malt Scotch Whisky which has a long and prestigious heritage connected with sea trade in the former fishing town of Wick. The Mission’s history of providing a vital lifeline to seamen and women in need since 1856 all over the world makes our association a strong one and we look forward to working with the distillery where tradition, quality and superb craftsmanship have been maintained and cherished to this day."