Rock Rose Gin Secures New Listing With Sainsbury's
8th July 2018
Dunnet Bay Distillers, the UK's most northerly mainland distillery, has secured its first nationwide supermarket listing, with its acclaimed Rock Rose Gin launching into 135 Sainsbury's stores this July.
The launch is the latest in a series of exciting developments for the craft distillery, which has significantly expanded to keep up with growing demand. This year alone, following a £300,000 investment, it has not only added a second 500 still but also opened a new visitor centre complete with a tasting room and shop and more than doubled its staff numbers.
Rock Rose Gin is the company's multi award-winning, signature spirit, named after its hero botanical, Rhodiola rosea. It features a carefully curated collection of local and traditional botanicals, also including Juniper Berries, Rowan Berries and Sea Buckthorn, resulting in a taste profile that is flavourful and fresh, zesty but berryful. Since it first launched to market in August 2014 it has amassed a thriving and loyal fan base, with sales growing over 50% in 2017 alone.
Martin Murray, Co-Founder, Dunnet Bay Distillers, says, "The launch into Sainsbury's stores is a significant step for the business, signalling our intent to become a leading brand in the premium gin category. We've been blown away by the demand for Rock Rose Gin since we launched and it will be a proud moment to see our wee taste of the Scottish Highlands hit Sainsbury’s shelves. With our new production facilities we are now in a great position to continue building on this momentum and growing our listings both in the UK and abroad."
Rock Rose Gin launches into Sainsbury’s this July, £35. Across the UK, Rock Rose Gin is available in over 1000 retailers and bars including Fortnum & Mason, Harvey Nichols and Gleneagles. Its growing list of export markets now also includes Malaysia, Singapore and Austria.
