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Thinking Innovation - Five Top Tips For Making Your Customers More Valuable

13th July 2020

Photograph of Thinking Innovation - Five Top Tips For Making Your Customers More Valuable

HIE organises training and courses for businesses.

This online webinar may be of interest.

21 July 2020 2.00 - 3.00pm

FREE

Join Michael Schrage, research fellow at MIT Centre for Digital Business, who will share his five top tips to create new value through investing in customers.

Most innovation investment and insights typically emphasise how better products, better services and better user experiences will lead to better brands and happier customers.

This may well be true but in a post COVID-19 pandemic marketplace - this innovation framework misses the mark. The real innovation challenge comes from rethinking how innovation can, and should, make your clients more valuable.

How can innovations be investments that increase ‘Customer Lifetime Value' for your business? This brief talk will share five key tips for making those innovation investments work.

REGISTER for this free even online HERE

 

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